Jones launches Rachel Roy diffusion brand at Macy's
17 Apr '09
3 min read
Founder and artistic director, Rachel Roy, said, "Accessible fashion has always been a passion of mine. Every woman should have the opportunity to express herself through style. Being able to design a contemporary product line that truly reflects a sense of individuality is a great honor. Macy's has been an embracing partner in helping us launch this redefinition of a new lifestyle collection."
The Company has also invested in a new e-commerce website for the Rachel Roy brand, which is expected to launch in mid-August. The redesigned site will feature both Rachel Roy New York and Rachel Rachel Roy.
In June 2008, Jones Apparel Group formed a joint venture with Rachel Roy, Damon Dash and TSM Capital with the sole purpose of further developing the Rachel Roy brand.
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