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True Religion opens new branded retail store at Galleria at Roseville
Apr '09
True Religion Apparel Inc announced the opening of a new branded retail store at the Galleria at Roseville in Roseville, California. Located at 1151 Galleria Boulevard, the 1,700 square-foot branded store will offer shoppers the entire True Religion collection for men, women, kids, and infants, including its signature jean styles, its expanding denim, sportswear and handbag collection, and a full range of licensed product, such as footwear, swimwear, headwear and fragrances.

Located 25 miles from the California State Capitol in Sacramento and near the junction of highway 65 and I-80, the Galleria at Roseville serves the rapidly growing northeast corridor of the greater Sacramento area. A destination for fashion retail, the Galleria at Roseville attracts over 9 million shoppers annually and is home to over 200 specialty retailers, including Nordstrom, Coach, and Lacoste.

The Center, which currently encompasses over 1.5 million square feet of retail space, is in the final phase of a $200 million redevelopment to add approximately 400,000 square feet of new retail space and over 80 new specialty retailers, including Louis Vuitton, Burberry and Tiffany & Co, which are unique to the Sacramento marketplace.

“We are excited to announce the addition of our Roseville branded retail store to our expanding consumer direct business,” said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel, Inc. “With its proximity to the California State Capitol and a rapidly growing consumer base, the Galleria at Roseville is a prime location to expand awareness of the True Religion brand.”

“It is estimated that over 200,000 residents in the surrounding trade area have average household incomes in excess of $105,000 per year,” said Michael Buckley, president of True Religion Apparel, Inc. “We believe our Roseville branded store stands to benefit from the solid demographics of the surrounding region and the strong foot traffic characteristics of the Galleria at Roseville.”

True Religion Apparel Inc

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