Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / adidas to equip the Fitness staff until 2011
adidas to equip the Fitness staff until 2011
May '09
adidas and Fitness First have announced a long term sponsorship agreement until 2011. Under the terms of the deal adidas will equip the company's 500 fitness staff across its 13 clubs with the latest adidas footwear and apparel. This will extend to 1,000 employees across 27 clubs by end of 2009, based on Fitness First's aggressive Middle East expansion plan.

Presently operating in Dubai, Jordan, Bahrain and Lebanon, Fitness First will be opening clubs in Saudi Arabia and Qatar, alongside additional clubs in its current territories. The details of the contract extend to offering a 15% discount on adidas products for all 45,000 Fitness First members, a membership base which is expected to double to 90,000 by close of 2009.

Commenting on the contract Eduard Massier, marketing and business development director at adidas Emerging Markets, said: “adidas is proud to form this agreement with Fitness First. We strive to provide the best sporting products for athletes and fitness enthusiasts. The new partnership with Fitness First is a strong endorsement of our commitment and ability to do so. Fitness trainers and club staff wearing our complete range of sports performance footwear and apparel is great exposure for our brand to active sports enthusiasts.”

adidas is also working closely with the network to bring its sporting expertise into Fitness First clubs, providing members with new fitness programmes, ideas on new ways to work out, fitness advice and tips. Members will receive guidance on how to choose the right sports equipment for each activity and how adidas technologies improve work outs. This educational campaign has seen a number of recent high profile visits to Fitness First clubs by global adidas brand ambassadors.

“We have already worked with Fitness First on a number of brand activations within their clubs, such as our recent Play Yoga campaign with world renowned yoga expert Rainbeau Mars and Inside Running Dubai event with Haile Gebrselassie. We're giving members sporting insights from athletes at the top of their fields. This is just the start of a long term strategy to share our expertise within the gym,” added Massier.

Stating the reasons for the new contract, Gary Knill, CEO, Fitness First said “Signing the deal with adidas was a logical step for our brand. We're leading the development of the fitness industry in the Middle East and want to associate ourselves with the world's top sporting brand, whilst offering even more benefits to members such as the discount on adidas products.”

“We aim to offer the best in performance equipment for our members and believe in giving our staff the same commitment.”


Must ReadView All

SABIC signs MoU with PRC province for petrochem complex

Textiles | On 26th Sep 2018

SABIC signs MoU with PRC province for petrochem complex

The Saudi Basic Industries Corporation (SABIC) recently announced the ...

New Pakistani federation to fight for workers' rights

Textiles | On 26th Sep 2018

New Pakistani federation to fight for workers' rights

The various unions in Pakistan’s textile and garment industry...

Courtesy: Pexels

Textiles | On 26th Sep 2018

Fitch raises growth forecast for India to 7.8% in 2018-19

Rating agency Fitch last week raised India’s growth forecast for...

Interviews View All

Headhonchos, Indian textile value chain

Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Headhonchos, Textiles & allied industry

Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Nitin Soni, Dolphin Jingwei Machines

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Dave Rousse, INDA

Dave Rousse

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sonam & Paras Modi, SVA

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search