Home / Knowledge / News / Fashion / Visitors show keen interest in Price theme at ISF & Shoe Expo
Visitors show keen interest in Price theme at ISF & Shoe Expo
11
May '09
The 38th ISF and the 7th Japan Shoe Expo were held jointly from April 21st to 23rd 2009 at Sunshine City, Ikebukuro Tokyo.

The number of exhibitors was 192, which increased by 6 companies compare to last exhibition (Oct. '08). Also the number of visitors increased by 1.9% compared to last exhibition and 5,165 people came to visit the exhibition. Both numbers exceeded the last record.

The mainstream ladies' footwear trend for A/W '09 is still casual.However there is a touch of elegance in the trend, too. Classic and traditional are more significant for men's. This time again the structure of booths was divided into three "SOU"s (Kanji character for "SOU" means "creativity", "dressing" and "freshness") and regular trend seminars and a talk show featuring the examples of successful stores were held.

Events and seminars themed on "Price" were especially added at this time and many visitors showed keen interest in this theme. In the meantime, the Shoe Expo set up "This is the Japan Shoe Expo Info Studio" and broadcasted making of original shoes and trend information through talk shows.

Exhibitor & Visitors
- Total 178 exhibitors (91 Japanese companies and 87 overseas companies) participated in the 38th ISF. Total number of Japanese companies increased by 14 and total number of overseas companies decreased by 2 (total increase of 12 companies) compared to last exhibition.

Total 14 overseas countries/regions participated the exhibition and the group exhibitors were from Mexico, Portugal and Thailand who started the group participation from the 36th ISF as well as regular Germany and Taiwan. Italy, France and Spain from EU region and China, Hong Kong and Bangladesh from Asian Region and Brazil from South America region participated the exhibition. In the meantime, total 14 (19 for the previous exhibition) exhibitors participated the Japan Shoe Expo.

- Total 5,165 people increased by 1.9% compared to last exhibiton, visited during three days of the exhibitions, 1,326 for the first day, 2,150 for the second day and 1,685 for the third day. Breakdown between business categories is 44.0% for the shoe retailers, 46.1% for the manufacturer/wholesalers and 9.8% for the others. There was a slight increase in the shoe retailers' category.

Information Transmission
ISF Event
(Special Event Space) Four Categories to Survive A/W Business Competition "Price Friendly Product" to encourage sales Four price ranges and business categories that are especially expected growing market sales in the future were forecasted; "sophisticated casual for ladies' between 8,800 and 13,800JPY", "casual for men's between 8,800 and 13,800JPY", "better-chemical above 5,900JPY" and "reasonable fashion for 4,900JPY or less". Market and product briefing for each category was given at the special event space on the 3rd floor. In the space, shoes were displayed with the price tag hidden beneath so that visitors could guess the price and actually see the "high-value & reasonable" product at the same time.


Must ReadView All

Courtesy: Pexels

Textiles | On 20th Sep 2018

Risk to US consumers grows with tariff escalation: NRF

The US National Retail Federation (NRF) has expressed disappointment...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

India’s CAIT demands early introduction of e-com policy

Apparel/Garments | On 20th Sep 2018

India’s CAIT demands early introduction of e-com policy

The Confederation of All India Traders (CAIT) recently urged commerce ...

Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Deepak Jain, Baggout

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

C Dhandayuthapani,

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search