TAG elevates its presence cost-effectively thru high profile locations
19 May '09
2 min read
Total Apparel Group Inc, a master distributor and licensee of market-leading international trademarks in the branded apparel, footwear and accessories sectors, announced that it has dramatically improved its corporate visibility and marketability through new locations in New York and Los Angeles.
In an effort to manage the sales and marketing requirements for both FIFATM Collections and the Kappa brands, TAG will move into office and showroom space in New York's Fashion District. The unprecedented availability and affordability of commercial real estate has provided TAG with a cost-effective solution to properly presenting its licensed properties' extensive collections to major retailers during the increasingly important New York market weeks.
Per TAG President and CEO Janon Costley, “Establishing a dedicated showroom in the heart of the Fashion Capital of the World is a vital part of the growth strategy of any apparel company seeking to become a major player in this industry. It is also important in this economy, as many key retailers look to centralize their buying efforts in New York - saving the time and money associated with traveling to various markets to visit key vendors."
In addition to New York, TAG has also established a West Coast presence by securing a dedicated office and showroom space inside the 200,000 square foot City of Industry, CA headquarters of SEREC, its 3rd party warehousing and fulfillment partner.
"The new space further solidifies our strong relationship with one of the industry's leading third party logistics providers. SEREC presented TAG an attractive means to establish a West Coast office that made excellent business sense, given our existing relationship and the current economic conditions," stated Mr. Costley.
“We now have the capabilities to create an administrative and sales base in a key market, while significantly minimizing the additional overhead and expense generally associated with such a move."
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