Home / Knowledge / News / Fashion / The American way: Hanes brand on course for success!
The American way: Hanes brand on course for success!
19
May '09
With its new Club Wear collection for men and the TasTy range for women, in 2009 Hanes is once again launching major new trends in the fashion industry. Innovations like these have steadily increased the popularity of Hanes over more than a century and ensured the brand's long-term expansion. What a success story!

Dynamic from the word go – in 1901
Hanes has grown continuously ever since it was founded in 1901 in North Carolina, USA. Nowadays, more than 88% of US citizens buy garments made by Hanes. What's more, the company has also been at home in Europe for more than 25 years, where it distributes its own independent European collections. With its European headquarters in Aachen (Germany) and a central distribution warehouse in Ghent (Belgium), Hanes has become one of the leading corporations on the European market for printable textiles and promotional clothing.

Milestones of fashion history: the Hanes product range
Hanes offers the industry several different collections of printable T-shirts, polo shirts, sweatshirts, pullovers, shirts and blouses perfectly tailored to the taste of fashion-conscious customers. These days, the company is one of the world's leading fashion brands. Milestones in its history naturally include the launch of the Beefy-T in 1975 – which to this day remains the most accessible, most-produced T-shirt in the world! Hanes also became a trendsetter some years ago by being one of the first manufacturers on the market to offer a children's collection of any description.

Quality never goes out of fashion: good reasons for Hanes
According to a customer survey, quality is the main reason why customers opt for Hanes. Mind you, there is also a string of other factors in favour of Hanes such as its fresh designs, the variety of collections, and the wide range of colours. All in all, it amounts to maximum individuality for customers, since everybody can get exactly what they're looking for. Hanes' new advertising slogan truly hits the nail on the head: 'All you need!'

Hanes


Must ReadView All

Trump announces tariffs on $200 bn worth Chinese imports

Apparel/Garments | On 18th Sep 2018

Trump announces tariffs on $200 bn worth Chinese imports

US President Donald Trump escalated the trade war with China on...

Courtesy: Sunrise Bumi Textiles

Textiles | On 18th Sep 2018

Sunrise Bumi developing new products for profitability

Sunrise Bumi Textiles, one of the world's leading quality yarn...

New Zealand bans sheep mulesing

Textiles | On 18th Sep 2018

New Zealand bans sheep mulesing

New Zealand has banned the practice of mulseing sheep, making the...

Interviews View All

Sanjay Yagnik, Maa Tex Speciality

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Hannah Lane, Redress

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Amardeep Singh, Orient Craft

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Sandip Bhojani, Manthan Patel,

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search