Home / Knowledge / News / Fashion / Aquascutum uses Hound's tooth fabrics to create A/W collection
Aquascutum uses Hound's tooth fabrics to create A/W collection
25
May '09
For Autumn / Winter 2009, Michael Herz, Aquascutum's Head of Design, Womenswear, blended both the classic and the inventive to cement the brand's position as a global, luxury British fashion brand.

Shown as part of London Fashion Week at The Saatchi Gallery in London, Herz invited some of the most recognisable British faces of the eighties and nineties to model the Autumn / Winter collection – Stella Tennant, Susie Bick, Yasmin Le Bon, Cecilia Chancellor and Jenny Howarth. Walking alongside were some of the biggest names on the global stage from the new generation – Jessica Stam, Alyona Osmanova and Alek Wek, plus British faces Jourdan Dunn and Daisy Lowe.

This combination recognises not only the strength of Aquascutum's position as a British heritage brand that has adapted to a modern marketplace, but vitally acknowledges that the Aquascutum customer is both global and diverse.

To underscore the Britishness of the label and keeping a keen eye on its heritage, Michael Herz worked with the house check and with classic hound's tooth fabrics to create a quintessentially modern British collection.

Aquascutum Limited


Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Karan Suratwala, Key Textile Accessories Private Limited

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Sandip Bhojani, Manthan Patel,

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search