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Ed Hardy & MAGIC Marketplace join forces
May '09
MAGIC Marketplace, the world's most comprehensive fashion trade event, announces that Ed Hardy and the Christian Audigier Brand Management portfolio of lifestyle brands will show at MAGIC in August 2009.

“Christian's brands are the perfect fit for our PREMIUM at MAGIC floor and we are thrilled to be working with them,” said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar's Fashion Group. “We look forward to the energy and excitement that Christian brings to everything he does.”

“We had great success with 'When I Move You Move', but once I saw what MAGIC was doing with the debut of PREMIUM at MAGIC – I knew we could build something really special together,” said Christian Audigier. “It's a great situation for everyone, including the retailers and my licensees and I guarantee you – together with MAGIC – it is going to be an unbelievable experience this summer in Vegas.”

The entire spectrum of Audigier Brand Management's lifestyle brands and products will be showcased within PREMIUM at MAGIC, including Ed Hardy, Christian Audigier, SMET, Crystal Rock, C-Bar-A and Rock Fabulous with Dave Stewart. The area will encompass over 80 licensees with products ranging from men's and women's apparel, accessories, footwear and beyond.

Encompassing over 30,000 square feet, Audigier's environment will host a combination of booths, a fashion runway and various interactive elements. Designed to impress and entertain, the high energy atmosphere will include celebrity performances and event-tailored music, all conveyed in a manor unique to Audigier himself.

PREMIUM at MAGIC launched to thunderous applause in February 2009 and featured a modern, streamlined environment, that allowed exhibitors to shine and enabled buyers to make the most of their valuable time. The Premium showcase will once again deliver an incredible assortment of style and substance in an environment that reflects the target customer. Premium will be back with a bang with confirmed exhibitors like Z Brand, Defiance, Roar and Stone Rose.

MAGIC Marketplace

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