Home / Knowledge / News / Fashion / H&M folklore romantic style completes your children wardrobe

H&M folklore romantic style completes your children wardrobe

Jun '09
The wilderness, forests and fields have provided the H&M design team with inspiration for children's fashion this season. Colours range from pale grey to beige and from chlorophyll green and peacock blue to berry red. The textures, surfaces and shapes inspired by nature have also updated many of this season's materials. The dreamy fairytale-like effects of light and shade make their mark on sheer patterns and prints.

“This type of fashion inspired by nature is perfect for children - it's cool, comfortable and classic at the same time as being slightly eccentric and individual. Layering is an especially good idea as temperatures start to fall. The extra layer to provide protection against the cold and the rain is just as easy to take off as it is to put on,” says H&M Head of Design Ann-Sofie Johansson.

The style is folklore romantic, a dress or blouse, teamed with leggings or jeans and a knit worn over the top. A parka or lumberjack coat is added for outdoors, and the look is completed with accessories, such as a scarf or shawl, a hat, a belt, a bag, knitted tights and boots. Knits are important, ranging from chunky-knits jacquard-patterned to fine-knits with a forest animal motif. The checked shirt is a key item together with T-shirts and jeans, as is the lumberjack coat with faux fur collar, or one made of sweatshirt material is the outerwear in focus, with accessories including scarves, braces and trainers.

Flowers, forests and countryside, fairy tale romance, romantic folklore, craftwork and street style.

Neutrals and accents from nature.

Patterns, prints and details

Checks, stripes, flowers, animal patterns and prints, patchwork patterns, folklore patterns, crafted details such as embroidery, tiers and ruffles.

Wool mix, organic cotton, brushed cotton, denim, corduroy, velvet and faux fur.

Key pieces
Madras check cotton dress
Cotton knit tunic
Checked shirt
V-neck cotton sweater
Jacquard-patterned tank top

Knitted cotton hat
Striped scarf
Striped knee-high socks
Trilby hat
Checked cotton scarf
Rivet belt

Hennes & Mauritz

Must ReadView All

Pic: Shutterstock

Fashion | On 23rd Aug 2019

32 companies sign fashion pact to present at G7 Summit

Thirty two top global fashion brands and retailers today announced...

Pic: Kohl's Corp

Retail | On 23rd Aug 2019

Kohl's revenue down 3.1% to $4,430 mn in Q2 2019

Kohl's Corporation, a leading omnichannel retailer, has reported net...

Pic: GTS

Apparel/Garments | On 23rd Aug 2019

Himax makes 3D vision-assisted cementing solution for shoe

Himax, a fabless semiconductor solution provider, and GTS have...

Interviews View All

Shiladitya K Joshi, Truetzschler India Private Limited

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Divyesh Mashruwala, Akshar Industries

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Francesco Gozio,

Francesco Gozio

Italian company Marzoli is a leading manufacturer of the complete line of...

Milva Morani,

Milva Morani

Brighi Technologies began in 1970 with trading and repairing sewing...

Paolo Toricella,

Paolo Toricella

Electronics for Imaging (EFI) is a global technology company, based in...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

August 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search