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'Columbia Sportswear is one of the bedrock brands of the outdoor industry' – Mr Kenji

Jun '09
Columbia Sportswear Company and Outdoor Retailer announced that Columbia plans to return to the main floor exhibition area at the Outdoor Retailer Summer Market show being held at The Salt Palace Convention Center in Salt Lake City, Utah, July 21-24.

Columbia's new 4,000 square foot exhibit is designed to highlight the company's renewed commitment to serving the needs of outdoor specialty retailers and their consumers. The booth features interactive displays showcasing the science behind Columbia's portfolio of technologies that help outdoor enthusiasts enjoy the endless variety of outdoor activities. In addition, visitors will learn about the portfolio of services offered by Columbia designed to help specialty outdoor retailers manage and grow their business, which is especially important during these challenging economic times.

"Columbia's commitment to the outdoor market has been an industry-driving force for more than 50 years," said Mick McCormick, executive vice president of global sales and marketing. "Building on that rich history, our plans for this year's OR Summer Market represent the beginning of a new era in our relationship with specialty retailers. We've spent the past two years infusing our entire product line with meaningful technologies for outdoor consumers, creating innovative tools and services for specialty retailers, and deploying a new brand marketing campaign that is connecting with consumers and motivating them to explore what Columbia has to offer.

"Outdoor Retailer Summer Market provides the perfect venue for us to elevate the Columbia brand by unveiling our expanded portfolio of product innovations for Spring 2010, together with tools and services that specialty outdoor retailers can deploy immediately to improve their business results. We are excited to show outdoor retailers our commitment to partnering with them for long-term growth."

Kenji Haroutunian, Outdoor Retailer show director, added, "Columbia Sportswear is one of the bedrock brands of the outdoor industry. The Outdoor Retailer team is proud that Columbia has chosen OR to be one of a select few events it will concentrate its design and marketing energies on. We are thrilled to have them back on the main floor at this year's Outdoor Retailer Summer and Winter Markets and beyond."

Columbia's booth, organized around the three primary Spring and Summer end-use categories of Trail, Water and Travel, will include interactive exhibits showcasing the innovative technologies featured in more than 80 percent of Columbia's Spring 2010 apparel and footwear products:

• OMNI-Shade for sun protection
• OMNI-Dry for advanced evaporation
• OMNI-Freeze for advanced cooling
• OMNI-Shield for advanced repellency
• OMNI-Tech for waterproof breathable protection
• Techlite for lightweight footwear performance
• OMNI-Grip for advanced footwear traction

In addition, visitors will find demonstrations and information about:

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