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Cubavera & Miami-Dade Mayor Carlos Alvarez host Guayabera Day
Jun '09
Cubavera, a member of the Perry Ellis International family of brands, announced its co-sponsorship of Guayabera Day 2009 with Miami-Dade Mayor Carlos Alvarez.

“I am thrilled to recognize Perry Ellis International for their contributions to the apparel industry and philanthropic efforts. The guayabera is symbolic of our community. It reflects our Hispanic heritage and embraces our American lifestyle,” said Miami-Dade County Mayor Carlos Alvarez.

The menswear brand, renowned for translating the mood and vibrancy of the Latin lifestyle into modern styles popular with cross-cultural consumers, is proud to honor its signature influence while itself being honored: Chairman and CEO George Feldenkreis, who has been referred to as the “Guayabera King,” will be on hand to receive a countywide proclamation celebrating the 29th anniversary of the original Guayabera Day.

“While I am honored to be receiving the county proclamation, this day belongs to the greater Miami community. The guayabera is a symbol of Latin heritage, and the fact that it is now worn by such a diverse mix of people illustrates the integration of Hispanic immigrants into this very welcoming host country,” commented Mr. Feldenkreis. “As a leader in Latin-inspired apparel, Perry Ellis International remains very close to this culturally rich group, and I am very proud as both a Cuban and resident of this great city to take part in this special celebration.”

The festivities, which come on the heels of the opening of the first Cubavera store in the U.S. at Miami International Airport, will take place on July 1st at the Stephen P. Clark Center, 11 NW 1st Street in downtown Miami at 9:30 a.m. Guayabera exhibits and giveaways, salsa dancers and music, and coffee and pastries courtesy of Aroma Espresso and Versailles Restaurant will set the scene for the attendees, including celebrity guests and county commissioners. Mayte Padron of WPLG Channel 10 will preside as master of ceremony, highlighting the brand's close ties to Latin music and Miami culture.

Perry Ellis International Inc

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