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My Fashion Plate lets fashionistas maximize their wardrobes
24
Jun '09
Transforming the way fashion-forward individuals manage their wardrobes, My Fashion Plate, a hip virtual style community and wardrobe management tool, announced the launch of its public beta site. The innovative user-driven Web site incorporates practical features that enable users to maximize their wardrobes, including free, personalized virtual closets, custom Body & Style Analysis, and real-time tips, wardrobe assessments and advice from professional stylists.

“While living in Manhattan and struggling to manage my own wardrobe within a tiny closet and even smaller budget, I envisioned a high-tech walk-in closet that would allow me to easily create and organize my outfits, and my own personal stylist to have on hand for expert fashion advice,” said Jessica Mandeville, founder and CEO of My Fashion Plate.

“My Fashion Plate was created to offer the luxury of those tools in an online destination any fashion lover can use. Fashionistas everywhere can now have access to exclusive styling resources, allowing them to make the most of their wardrobes before even opening their closet doors.”

In a time when consumers are looking to make the most out of what they own, My Fashion Plate was designed to revitalize the excitement of wardrobe planning. In addition to virtual closets and expert stylists offering affordable services, My Fashion Plate provides other fun and engaging features that allow members to develop and manage their personal style, including:

My Plate – Create a profile reflecting your fashion ideals and connect with friends and designers through a variety of applications including a design studio, budgeting tools and fashion planning for travel

Body & Style Analysis – A complimentary service to help determine what fashions work best for your body shape, vertical structure and personal style

Trends – The season's top trends handpicked by personal stylists in a range of prices and styles perfect for any budget My Fashion Plate was founded by clothes hound and superlative shopper Jessica Mandeville.

An avid social networker and trend-watcher with more than 12 years' experience in entertainment and promotional marketing, Mandeville created My Fashion Plate to meet the growing demands of Gen Y consumers looking for more engaging, targeted experiences.

My Fashion Plate


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