Home / Knowledge / News / Fashion / Reebok EasyTone helps tone key muscle activation
Reebok EasyTone helps tone key muscle activation
Jun '09
Reebok takes bold steps forward in the toning shoe market with the launch of Reebok EasyTone and makes a pledge to re-shape the butts and legs of women around the world. Featuring a new balance pod system invented by a former NASA engineer, Reebok EasyTone walks into stores on July 1st 2009.

Independent university lab tests proved that by wearing EasyTone, a woman could generate up to 28% more butt muscle activation compared to an ordinary sneaker. An added benefit for women is that EasyTone does all of that whilst retaining the good looks and style expected in a womens shoe.

The shoe generates these results thanks to proprietary technology invented by former NASA engineer, Bill McInnis. McInnis, who now heads up the Advanced Innovation division at Reebok, spent 18 months perfecting a balance pod system in the sole of the shoe that creates natural instability with each step. This not only resulted in dramatic improvements when tested in the lab but the design was such that it could be worked into a shoe without compromising the look.

Says Head of Womens at Reebok, Katrin Ley, “We believe every woman has the right to a nice butt but for busy women, trying to fit this into their hectic lives is not an option. Reebok EasyTone allows them to tone as they go about their everyday business. The combination of the balance pod technology and great styling means it's a shoe they are not ashamed to be seen wearing either.”

How it works
Reebok EasyTone helps tone key leg & butt muscles by using advanced balance pods built into the shoe. The balance pods are designed to create natural instability with every step that a woman takes. This micro-instability forces muscles to adapt and in doing so they work harder.

How EasyTone is tested
McInnis and his team used a technique called Electromyography, which involves sensory electrodes being attached to key muscles. These sensors measure the levels of muscle activation as a woman walks. By comparing the changes in muscle activation between different types of shoes, you can determine which shoes are working the muscles hardest. Over a period of several months, a cross section of women tested the shoe in this lab environment.

In these tests, EasyTone was compared with an ordinary performance sneaker. The figures to the left show the maximum increased muscle activation when using EasyTone compared to that shoe. Says McInnis, “The results are better than anything Reebok could have expected. I believe this is a moment we will look at back on in years to come as the creation of a whole new technical category for toning footwear that not only looks good on but makes you look good too.”

Reebok EasyTone is available in seven styles to cover all types of activity and preference from fitness enthusiast to casual wear. They will be on sale at top retailers in the US including LadyFootlocker, Dick's, Nordstroms, and more beginning July 1, 2009 and through Reebok.com.

EasyTone will be supported by an integrated marketing campaign that will run online, outdoor, in store and in print in key markets worldwide.

Reebok International Ltd

Must ReadView All

Plan under way to revive Egypt's state-run textile firms

Textiles | On 20th Oct 2018

Plan under way to revive Egypt's state-run textile firms

Egyptian minister for the public enterprise sector Hisham Tawfiq...

Myanmar asks garment units to set up skill testing centres

Apparel/Garments | On 20th Oct 2018

Myanmar asks garment units to set up skill testing centres

Myanmar’s ministry of labour, immigration and population has asked...

Results of Cameroon transgenic cotton trials by 2018 end

Textiles | On 20th Oct 2018

Results of Cameroon transgenic cotton trials by 2018 end

Cameroon’s national cotton development company Sodecoton will...

Interviews View All

Kaizad Hansotia, GetNatty

Kaizad Hansotia

Competition is the best thing that can happen to a startup

Kamlesh Vaghela, RK Textiles

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Manuj Terapanthi, Texaura

Manuj Terapanthi

Transparent supply chain and fair trade will boost sustainable market

Harssh Chheda,

Harssh Chheda

Mumbai-based Corporate Collars provides bespoke tailoring services for...

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Pierre Wiertz, EDANA

Pierre Wiertz

EDANA, the international association serving the nonwovens and related...

Robert Brunner, Devereux

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search