Home / Knowledge / News / Fashion / Etailer IGIGI adopts fast fashion for a recession remedy

Etailer IGIGI adopts fast fashion for a recession remedy

Jun '09
IGIGI Inc., women's premier brand and etailer of contemporary fashions in sizes 12-32, launches fast fashion business model, new website, and strategic partnerships that reaffirm IGIGI's commitment to serve the plus-size community and amplify its mission to transform the world's view of beauty.

IGIGI's adoption of the consumer-led fast fashion business model comes as a solution to provide customers with a frequent flow of on-trend, seasonal styles at affordable prices. Inspired by the demand-driven success of fast fashion retailers like Zara, H&M, and Topshop, IGIGI implemented a trial program for three months. Consistent sell-through rates of 80% to 90% proved the model viable and gave rise to The IGIGI Limited Collection (LC); an exclusive line of trendy, unique, and affordable designer styles produced in small quantities and released four to six times a week.

"We saw an opportunity in the economic slowdown to take a step back and look at the overall picture; to analyze our industry and align our business with our customer better than ever before," said Alex Brodsky, IGIGI CEO. "There is a strong customer base that demands and desires nothing short of what's available in straight sizes. We listened to the customers, Invested in what we learned, and applied it to our business model in order to deliver innovation in the industry and the service and product our customer demands."

Fast fashion model provides better insight to customer demand and enables IGIGI to plan for just-in-time releases based on the most popular styles. IGIGI's long-standing practice of manufacturing through local factories makes shorter cycle times possible. Plus-size customers benefit from always finding fresh, unique, seasonal styles that come with a sensible price tag.

"I am so happy to bring something new to the plus-size community," said Yuliya Raquel, Chief Designer and Founder of IGIGI. "The negativity surrounding plus size, and the lack of stylish options was what got me started in this business in the first place. I want to push the boundaries that traditionally define beauty and contribute to an all inclusive, all encompassing definition. I feel like we are one step closer to that mission with this new collection."

To keep up with the new customer demands and business model IGIGI recently launched their new website. The new IGIGI website delivers a more robust experience and focuses on the needs of the customer. Features like ShapeStylist help customers determine their shape, choose garments that will best complement their figure, and alleviate the fear of online shopping. The Stylephile blog keeps customers up-to-date with the latest trends, offers advice for perfecting your perfect style, and lets them get behind the scenes at IGIGI through featured entries written by lead designer Yuliya Raquel.

IGIGI has also formed partnerships with leading players in their respective industries, including MyShape and BBWPersonalsPlus®, the premier online personals site for BBW dating, and expects to disclose information on these partnerships and more in the coming months.

IGIGI Inc., headquartered in San Francisco, CA, designs, manufactures, and etails apparel and accessories for fashion-loving women in sizes 12-32. IGIGI designs are created with a goal to accentuate and celebrate the beauty and sensuality of the curvaceous female figure.


Must ReadView All

Pic: Shutterstock

Textiles | On 22nd Aug 2019

US-China trade war uncertainty could cost $585 bn by 2021

Uncertainty arising out of the US-China trade conflict could lower...

Pic: Shutterstock

Apparel/Garments | On 22nd Aug 2019

Myanmar's export earnings from CMP garments rise by $1 bn

Myanmar's cut-make-pack garment industry earned over $3.8 billion...

Pic: Shutterstock

Textiles | On 22nd Aug 2019

Cotton prices drop for 10th consecutive week in Brazil

Cotton prices continued to fall in the Brazilian market for the 10th...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Rajiv Sirohi, Shara

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Mohammad Mamun Ar Rashid, UL VS Bangladesh Ltd

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

John Elmuccio,

John Elmuccio

Evolution St Louis is a company setting up a high-tech knitting facility...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Vikram Saria,

Vikram Saria

Shanghai-based Aura Designs Ltd is a leading manufacturer of textile and...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

August 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search