Home / Knowledge / News / Fashion / Etailer IGIGI adopts fast fashion for a recession remedy
Etailer IGIGI adopts fast fashion for a recession remedy
25
Jun '09
IGIGI Inc., women's premier brand and etailer of contemporary fashions in sizes 12-32, launches fast fashion business model, new website, and strategic partnerships that reaffirm IGIGI's commitment to serve the plus-size community and amplify its mission to transform the world's view of beauty.

IGIGI's adoption of the consumer-led fast fashion business model comes as a solution to provide customers with a frequent flow of on-trend, seasonal styles at affordable prices. Inspired by the demand-driven success of fast fashion retailers like Zara, H&M, and Topshop, IGIGI implemented a trial program for three months. Consistent sell-through rates of 80% to 90% proved the model viable and gave rise to The IGIGI Limited Collection (LC); an exclusive line of trendy, unique, and affordable designer styles produced in small quantities and released four to six times a week.

"We saw an opportunity in the economic slowdown to take a step back and look at the overall picture; to analyze our industry and align our business with our customer better than ever before," said Alex Brodsky, IGIGI CEO. "There is a strong customer base that demands and desires nothing short of what's available in straight sizes. We listened to the customers, Invested in what we learned, and applied it to our business model in order to deliver innovation in the industry and the service and product our customer demands."

Fast fashion model provides better insight to customer demand and enables IGIGI to plan for just-in-time releases based on the most popular styles. IGIGI's long-standing practice of manufacturing through local factories makes shorter cycle times possible. Plus-size customers benefit from always finding fresh, unique, seasonal styles that come with a sensible price tag.

"I am so happy to bring something new to the plus-size community," said Yuliya Raquel, Chief Designer and Founder of IGIGI. "The negativity surrounding plus size, and the lack of stylish options was what got me started in this business in the first place. I want to push the boundaries that traditionally define beauty and contribute to an all inclusive, all encompassing definition. I feel like we are one step closer to that mission with this new collection."

To keep up with the new customer demands and business model IGIGI recently launched their new website. The new IGIGI website delivers a more robust experience and focuses on the needs of the customer. Features like ShapeStylist help customers determine their shape, choose garments that will best complement their figure, and alleviate the fear of online shopping. The Stylephile blog keeps customers up-to-date with the latest trends, offers advice for perfecting your perfect style, and lets them get behind the scenes at IGIGI through featured entries written by lead designer Yuliya Raquel.

IGIGI has also formed partnerships with leading players in their respective industries, including MyShape and BBWPersonalsPlus®, the premier online personals site for BBW dating, and expects to disclose information on these partnerships and more in the coming months.

IGIGI Inc., headquartered in San Francisco, CA, designs, manufactures, and etails apparel and accessories for fashion-loving women in sizes 12-32. IGIGI designs are created with a goal to accentuate and celebrate the beauty and sensuality of the curvaceous female figure.

IGIGI Inc


Must ReadView All

UK, EU agree to take more time for Brexit deal

Textiles | On 19th Oct 2018

UK, EU agree to take more time for Brexit deal

After an ongoing Brexit summit produced no tangible results, European ...

Courtesy: Pexels

Textiles | On 19th Oct 2018

US announces intent for trade deals with Japan, EU, UK

US Trade Representative Robert Lighthizer recently notified the...

Courtesy: Turtle Limited

Fashion | On 19th Oct 2018

'We are trying to imbibe multi-utility factor in menswear'

Turtle Limited, a leading Indian brand in menswear fashion, is trying ...

Interviews View All

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Saket Garg, Garg Corporation

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Amardeep Singh, Orient Craft

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Gagan Gulati,

Gagan Gulati

PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search