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Four style worlds provide guidance and transparency

Jun '09
After one season's creative break Bodylook – The World of Body and Beach is all set to go. From 26 to 28 July Germany's leading international fair for underwear, lingerie, hosiery plus beachwear welcomes national and European buyers to Düsseldorf. 220 exhibitors and collections from 18 countries will present their fashions for Spring/Summer 2010 at the Düsseldorf Exhibition Centre over the three days of the fair.

With these registration figures Bodylook clearly underlines its leading role on the German trade fair scene and plainly sets itself apart from other events. Much has changed at Bodylook and the fair now has a completely new look, both in terms of the exhibition itself and its communication. Bodylook will now be more progressive, more contemporary and more sensitive. For the first time now consumer style worlds will be staged as independent experience zones. Thanks to fully reworked segments and exhibitor neighbourhoods clear structures make for easy orientation around the fair.

“Bodylook in July will be an international meeting point, a get-together and a professional communication and information platform. We have put a great deal of thought into it and have channelled everything the trade and industry expect from an innovative fair into the new Bodylook,” explained Project Director Angelika Grammozi. “The entire sector can look forward to a Bodylook that is fresher and newer than ever before.”

Four style worlds make for easy orientation
As part of the relaunch Bodylook will be staging four style worlds as independent experience zones in the hall. The largest of the new worlds is called Downtown and reflects the economic centre where most things happen. This is where commercial and influential brands are located. A wide range of exhibitors that are demanding, quality-conscious, consumer-oriented and well-established will be showcasing their collections here.

Visitors to the Boutique Hotel segment can look forward to luxurious collections. Checking in here are high-quality brands for discerning tastes with glamorous elements and sophisticated design. Discreet luxury with an atmospheric concept area in the style of an exquisite, star-rated hotel. Welcome to the playground of creativity. Buyers in the Playground segment will find unconventional, progressive and lifestyle brands. This is an experimental arena for innovative ideas and actions, for trying out something new. The new-style concept stands in a cardboard material invite you to come and try out new ideas.

At the Candy Shop an air of seduction is in the air. Awaiting retailers at the shop for the sweet things in life are attractive additions to their range from sexy little accessories through to seductive collections. UNION SQUARE with its adjacent catwalk is the place for networking, relaxation, enjoyment and experience. This is where the sector meets, swaps ideas and has a coffee together. Union Square is the central crossroads uniting the sector at Bodylook.

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