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Nike debuts three shoes celebrating the pop-culture phenomenon

02
Jul '09
NIKE Inc announced a limited edition set of three performance basketball shoes commemorating the worldwide premiere of the Transformers film sequel. The collaboration includes the Nike Zoom Flight Club, Nike Zoom FP and Nike Sharkalaid complete with special packaging, retro graphics and vibrant color combinations.

Nike worked closely with Hasbro on this special project. The Transformers franchise, spanning a range of media over the past 25 years, is based on transforming robots representing good and evil. No detail went unnoticed when Nike began the design process. The shoe packaging mimics the nostalgic toy boxes complete with original Hasbro graphics, J-hooks for hanging display and decoder profiles on the back of the boxes that highlight each robot's powers.

Transformers fans around the globe are abuzz over the sequel full-length film that debuted internationally last week and the momentum continues. Each of the three Nike designs can be purchased individually and include special colorways honoring the Transformers characters Megatron (Nike Zoom Flight Club), Soundwave (Nike Sharkalaid) and Bumblebee (Nike Zoom FP).

Nike Zoom Flight Club - Megatron
The Nike Zoom Flight Club includes a distinctive shroud, a supportive upper covering that creates an aerodynamic look. A Phylon midsole, supportive ankle strap and Zoom Air unit provide ultimate performance. The purple, red and black coloring, neon grid lining and Decepticon logo on the strap pay homage to Megatron, the ultimate villain in the Transformers franchise.

Nike Zoom FP - Bumblebee
The Nike Zoom FP (“FP” for Fun Police) has a modern style and lightweight durability. The Fun Police included a small group of elite Nike basketball players that appeared in a 1990's Nike commercial and who were committed to keeping basketball fun. The Transformers hero Bumblebee was bestowed with the Nike Zoom FP honor.

A leather upper with reinforced stitched quilting, an injected Phylon midsole, visible Zoom Air unit and forefoot support pillars provide lateral rollover protection without sacrificing flexibility. The Bumblebee character transforms into a yellow car, which is reflected in the sheen of the shoe's vibrant yellow upper and splashes of silver that mimic chrome.

Nike Sharkalaid - Soundwave
The Nike Sharkalaid is the hybrid between the Nike Air Shark and the Nike Air Raid, two of Nike's most popular outdoor basketball shoes. The Sharkalaid includes a rubber outsole and two straps which provide basketball players with the traction and flexibility needed to play on outdoor courts. Soundwave was a Decepticon and transformed into a tape recorder. Graphics in this shoe pay tribute to a tape recorder with the original Decepticon logo on the tongue top and sock liner.

The Nike Transformer shoes will be available in limited quantities in China, Hong Kong, the Philippines, Taiwan and the U.S. at House of Hoops beginning July 1.

NIKE Inc


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