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Danish ECCO as Official Footwear Supplier to Solheim Cup

02
Jul '09
Danish shoemaker ECCO announces it has been named Official Footwear Supplier to the 2009 Solheim Cup and will create special, limited-edition Team USA and Team Europe shoes for the competition, taking place August 17-23 at Rich Harvest Farms in Sugar Grove, IL.

Showcasing a patriotic red, white and blue color combination along with stars-and-stripes detailing, the Team USA shoe will retail for $180 at the on-site merchandise pavilion. It will also be available to U.S. team members and LPGA Tour staff.

"We're proud to continue our long-term partnership with The Solheim Cup,”"says CB Tuite, General Sales Manager, ECCO Golf. "With the opportunity for players and staff to wear team shoes, as well as our presence in the merchandise pavilion, ECCO will receive tremendous exposure all week."

In addition to Solheim Cup week, the special-edition Team USA shoe will be available for a limited time at select, world-class retailers nationwide and on www.eccousa.com. ECCO is also the official footwear sponsor of the European Solheim Cup team.

"The Solheim Cup is one of the world's premier sporting events and we're looking forward to players on each team having the opportunity to compete in the comfort, performance and style of these uniquely patriotic shoes," says Jesper Thuen, Sponsor and Event Manager, ECCO Golf.

Offering the highest retailer margins of any major footwear brand, ECCO has recently introduced a broad rang of major account and customer service initiatives. These programs include the company's new ECCO Golf Comfort Tech Van (Facebook Search: "ECCO Golf Tech Van"), a web-based retailer training module and the brand's status as an official member of the Association of Golf Merchandisers.

ECCO golf shoes are worn in competition by scores of international Tour stars, including Juli Inkster, Carin Koch, Linda Wessberg, Iben Tinning, Johanna Westerberg, Fred Couples, Aaron Baddeley, Colin Montgomerie, Stuart Appleby, Arjun Atwal, Thongchai Jaidee, Thomas Bjorn, John Bickerton, Bradley Dredge and others.

Guaranteeing a level of quality that cannot be matched by any major footwear manufacturer, each shoe in the 2009 golf collection is touched by more than 225 sets of highly-skilled hands during production. This labor-intensive process facilitates the brand's unrivalled attention to detail that helps discerning players look, feel and play their best.

All ECCO golf shoes feature a network of built-in technologies to create the ideal platform for the perfect swing. These include a direct-injected, PU-constructed midsole/outsole that:

Creates a one-piece shoe construction
Ensures unrivaled durability, flexibility, lightness and weather resistance
Provides a superior level of cushioning and comfort that does not break down over time, unlike commonly-used materials such as air, rubber and EVA foam

Optimal performance is further guaranteed by:

•Ultra-soft, high-grade leathers with hydrophobic treatments for superb weather-resistance


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