Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / 'Intensive' sunglasses designed to enhance on-land activities
'Intensive' sunglasses designed to enhance on-land activities
13
Jul '09
TAG Heuer Eyewear introduces "Intensive" HD sunglass lens technology, designed to enhance on-land activities from casual outdoor enjoyment to professional athletic competition. The vermillion-colored "Intensive" HD lenses are the first to combine photochromic darkening ability with re-engineered, gradient "silver flash" technology - creating non-mirrored lenses that become reflective as they darken.

The result: high-definition sunglasses that enhance dimensional detail of the landscape vs. the flattening effect of polarized lenses. This new Intensive HD lens technology is appropriate for those times when a truer image is crucial - such as when riding a motorcycle or lining up a putt. This makes them ideal for many outdoor, land-based activities such as bicycling and motorcycling, golf, tennis, softball, hiking and days at the park.

TAG Heuer Eyewear's Intensive HD lenses provide the optimal blend of contrast and light transmission from dawn to dusk. In low light, lenses are translucent and eyes are clearly visible; within two minutes of exposure to bright sun, lenses become dark, shiny and reflective. The lightweight polycarbonate lenses offer UV-A and UV-B protection.

"For years, water sports fans have worn polarized lenses to eliminate glare, which is quite effective on water or ice but not especially adapted for other outdoor activities," explains TAG Heuer Eyewear executive Guillaume Pottecher.

"TAG Heuer Eyewear's Intensive HD lenses were purpose-designed to improve vision and eye comfort when taking part in land-based sports. We tested Intensive HD lenses with a variety of professional athletes, including top golfers, and their feedback was beyond expectation."

There are three key reasons behind Intensive HD's suitability for the most demanding land-based activities:
1. The photochromic lenses automatically darken and lighten according to brightness levels.
2. The vermillion color contrasts against blue and green, providing excellent perception in low light and protection in bright sun.
3. The highly reflective silver flash greatly reduces the amount of light that reaches the eyes.

Further, TAG Heuer Eyewear developed a unique silver flash technology for this lens to offer improved visual acuity - by allowing photochromic tint to react to UV and maintain the natural relationship of colors to each other.

TAG Heuer Eyewear


Must ReadView All

Courtesy:  Vishal Banik on Unsplash

Textiles | On 21st Sep 2018

Pakistan's textile exports up 3.72% in July-August 2018

The value of textile and garment exports from Pakistan increased 3.72 ...

French jute, natural fibre team to visit India, Bangladesh

Textiles | On 21st Sep 2018

French jute, natural fibre team to visit India, Bangladesh

Business France, the French trade and investment commission, will...

Gujarat power loom weavers not to file GST returns: FOGWA

Textiles | On 21st Sep 2018

Gujarat power loom weavers not to file GST returns: FOGWA

The Federation of Gujarat Weavers Association (FOGWA) recently took a ...

Interviews View All

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli, Epson, For.Tex & F.lli Robustelli

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search