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Lifestyle worlds in street fashion & denim brands to hit GDS

15 Jul '09
5 min read

The sporty label W6YZ carries the unmistakable signature of Belgian designer Walter Van Beirendonck, who creates the line exclusively for Italian manufacturer Falc. The look: young, colourful, wild and shrill. The stylised spark found on each shoe serves as an unmistakable trademark. With styles such as "Walker", "Surfer", "Skater" and "Runner", the design approach for the spring/summer season 2010 follows the "Speedracer" motto. "Just choose where you want to go and how fast you want to get there," Van Beirendonck exclaims, delivering the right shoe for every style of walking and every speed.

"Movement is essence" is the motto for the young Dutch label HUB Footwear. The name is derived from the English term hub — a centre; a place where people meet or activities flow and where movement is essence. Founder Huub van Boeckel has taken on the task of capturing the pulsating city life in the various HUB lines for women and men. The company focuses on authenticity and liveliness. Whether pumps, boots or sneakers: the styles are all sporty, rugged, uncomplicated and free of unnecessary elements.

The Spanish label CallagHan offers innovative wearing comfort with its patented "Technologie Adaptaction". This technology ensures that the shoe adapts extraordinarily to the shape of the foot when worn. The natural rubber sole expands with every step, returning to its original shape after completion of each step. The interior consists of various breathable materials and a shock-absorbing core. The soft leather uppers and lining lend the shoes a "barefoot feeling". The sporty CallagHan styles are available for women and men.

The current creative leitmotif for Fossil is known as "modern vintage". Next to watches, jewellery, bags, small leather goods, belts and glasses, the lifestyle label also offers shoes. The 2010 Spring/Summer collection sees stylish details combined with typical vintage elements in women's shoes. Styles range from comfortable flats such as ballerinas, sneakers, moccasins and sandals to elegant peep-toes and pumps with wedge and Cuban heels.

Well-upholstered sock linings lend a portion of luxury and comfort. The styles all exhibit extraordinary love for detail. Materials include full-grain cowhide, nubuk and suede, as well as canvas.

The colour schemes, finishes and shapes all have that typical vintage flair. For men there are sneakers, slippers and elegant loafers. Featured materials here include canvas, grained cowhide and suede.

GDS and GLOBAL SHOES take place concurrently this year from 11 to 13 September 2009, and next year from 12 to 14 March 2010, as well as from 10 to 12 September 2010, at the Düsseldorf Exhibition Centre. A total of approximately 1,100 exhibitors from roughly 40 countries will present shoe fashion for the 2010 Spring/Summer season.

Igedo Company GmbH & Co. KG

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