Reco offers Morissette & Harrelson's recycled denim jeanswear

15 Jul '09

3 min read

Reco jeans, a new jeanswear company with an exclusive patented recycled denim fabric, is starting sales to the public in a manner highly unique to the fashion industry. Using a Dutch Auction style bidding system, which is normally reserved for the financial industry, 300 highest bidders will win limited edition Box Sets of eco-friendly jeans and all the public's bids will be taken into account as reco jeans finalizes their pricing.

Running now through July 18th, fashion and eco-inclined consumers will bid for the first 300 pairs of reco jeans, which will be sold in limited edition Box sets, featuring a pair of reco jeans, a reco iPod case, and certificate of authenticity.

Reco jeans is an innovative new line of recycled denim jeanswear, with Woody Harrelson and Alanis Morissette as celebrity partners, that is authentically committed to creating jeans that reduced waste and environmental impact. Cutting-edge in the industry, reco jeans is a super-soft and strong denim line made with the highest percentage of recycled denim fibers in the industry, (300% more than some competitors). Reco jeans is bringing integrity to the Green denim industry by proving that much more is possible in the field of eco-friendly denim, however it's the hip cuts and savvy styles that are winning friends and influencing people.

In addition to boasting the highest percentage of recycled/reused material in their industry, reco jeans is the first company in the industry to feature recycled denim in their entire line. It's a bonus for fashionistas that reco jeans fresh new fits and washes are already having them coveted by the best and brightest in the music, film and fashion industries.

The truth is, most recycled denim products to date use only 1-3% recycled denim and use fresh cotton for the rest! There have been limitations in the industry because recycled denim fibers are weaker and jeans with higher percentages of recycled fiber were known to rip and wear much faster than all new denim jeans. Through a proprietary technique, reco jeans has been able to create jeans with a high percentage of recycled fabric that last – because durability is an important part of sustainability.

Because of the curvy cut of jeans today, a typical denim factory could easily waste up to 10 tons of material a month. The designers and scientists for reco jeans have been able to cut into that waste by nearly 60% as well as reducing the amount of fresh cotton needed for jeans. This important because less land needed for growing cotton means less land polluted by helicopters spraying pesticides.

Reco is the only company to use an innovative new recycled fabric solely on all denim products. A fabric so unique it has been approved and certified by the Hong Kong Green Council. A fabric so interesting it is currently being studied by The Hong Kong Polytechnic University as an option to aid change for the environment and eliminate waste within the garment industry. Reco jeans has exclusive rights to this fabric.

Fueled by a passion for the environment and creating new technologies to help the cause reco jeans is now exploring incorporating Hemp, Bamboo and Organic Cotton.

Reco jeans seeks to elevate the image of “eco-friendly” by offering a variety of designs, ranging from classic clean silhouettes to bold exotic accents and to educate and entice all types of people to want to aid change via reco, recycled denim.

Reco jeans

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