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Fitness Footwear promotes Skechers Shape Ups
Jul '09
With only a month to go before the hottest month of the year and the height of the holiday season, online retailer Fitness Footwear is actively promoting their huge range of Skechers Shape Ups to help women to 'shape up'.

This month Skechers Shape Ups have exploded into the fitness footwear market and seems not a moment too soon with the height of the holiday season just a matter of weeks away.

Shape Ups combine Skecher's lifestyle brand of comfortable, stylish trainers with all the health benefits of barefoot walking.

Utilising a dynamic rolling bottom, soft foam insole and a dual density midsole to mimic the effects of walking on soft sand, Shape Ups shoes simulate the way we have evolved to walk -which is on a soft, uneven surface.

Due to the rapid urbanisation of our environment and the cushioned shoes we walk in everyday, it's easy to forget that evolution didn't intend for us to walk on tarmac roads and concrete paths.

Skechers Shape Ups take us back to nature by making us walk the way that nature intended. So as you walk in Shape Ups, your heel sinks into the soft foam insole, before rolling forward onto the forefoot, before pushing off with the toes. This way of walking utilises more muscles in the legs, buttocks and back while employing the core muscles to stabilise your steps. This results in a better workout while you walk, rapidly toning and strengthening the body for a healthier you.

Although every pair of Skechers Shape Ups comes with booklet, instruction DVD and a pair of spare laces in an alternative colour, many consumers have remained sceptical about the latest health and fitness shoe. So, an independent Skechers Shape Ups clinical study was commissioned.

Dr. Steven Gautreau D.C. of Manhattan Beach, California conducted trials at a private clinic with 10 volunteers who wore Shape Ups for a period of 6 weeks, during which their body weight, body composition, glutei strength and low back endurance was measured.

The results were quite remarkable, showing an improvement in posture, weight loss, body composition and muscle strength as well as lower back endurance. The greatest single weight loss achieved was 6 pounds, with an overall average of 3.25 pounds. Meanwhile all participants in the test noticed a distinct physical change during the 6 weeks. Dr Gautreau also concluded that had the trial continued they would have enjoyed further health benefits as they continued to wear Skechers Shape Ups.

Following the scientific confirmation of their benefits, Skechers began to actively promote Shape Ups in the press ( http://www.fitnessfootwear.com/t-skechers-shape-ups-in-the-press.aspx), with featured articles in OK!, Cosmopolitan and Heat magazine.

As a spots and outdoor specialist, Fitness Footwear has been keen to promote Skechers Shape Ups as a great way of getting fit for people with busy lifestyles while retaining all the comfort and style of their favourite casual trainers.

Fitness Footwear Company Director, Emma Barlow said: "The great thing about Shape Ups is that they look good, feel very comfortable and you can get all the benefits of wearing them simply by walking to work every day."

Skechers Shape Ups have already been so successful for the Hertfordshire based retailer that they offer the biggest selection of Shape Ups online.


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