Home / Knowledge / News / Fashion / Fitness Footwear promotes Skechers Shape Ups

Fitness Footwear promotes Skechers Shape Ups

Jul '09
With only a month to go before the hottest month of the year and the height of the holiday season, online retailer Fitness Footwear is actively promoting their huge range of Skechers Shape Ups to help women to 'shape up'.

This month Skechers Shape Ups have exploded into the fitness footwear market and seems not a moment too soon with the height of the holiday season just a matter of weeks away.

Shape Ups combine Skecher's lifestyle brand of comfortable, stylish trainers with all the health benefits of barefoot walking.

Utilising a dynamic rolling bottom, soft foam insole and a dual density midsole to mimic the effects of walking on soft sand, Shape Ups shoes simulate the way we have evolved to walk -which is on a soft, uneven surface.

Due to the rapid urbanisation of our environment and the cushioned shoes we walk in everyday, it's easy to forget that evolution didn't intend for us to walk on tarmac roads and concrete paths.

Skechers Shape Ups take us back to nature by making us walk the way that nature intended. So as you walk in Shape Ups, your heel sinks into the soft foam insole, before rolling forward onto the forefoot, before pushing off with the toes. This way of walking utilises more muscles in the legs, buttocks and back while employing the core muscles to stabilise your steps. This results in a better workout while you walk, rapidly toning and strengthening the body for a healthier you.

Although every pair of Skechers Shape Ups comes with booklet, instruction DVD and a pair of spare laces in an alternative colour, many consumers have remained sceptical about the latest health and fitness shoe. So, an independent Skechers Shape Ups clinical study was commissioned.

Dr. Steven Gautreau D.C. of Manhattan Beach, California conducted trials at a private clinic with 10 volunteers who wore Shape Ups for a period of 6 weeks, during which their body weight, body composition, glutei strength and low back endurance was measured.

The results were quite remarkable, showing an improvement in posture, weight loss, body composition and muscle strength as well as lower back endurance. The greatest single weight loss achieved was 6 pounds, with an overall average of 3.25 pounds. Meanwhile all participants in the test noticed a distinct physical change during the 6 weeks. Dr Gautreau also concluded that had the trial continued they would have enjoyed further health benefits as they continued to wear Skechers Shape Ups.

Following the scientific confirmation of their benefits, Skechers began to actively promote Shape Ups in the press ( http://www.fitnessfootwear.com/t-skechers-shape-ups-in-the-press.aspx), with featured articles in OK!, Cosmopolitan and Heat magazine.

As a spots and outdoor specialist, Fitness Footwear has been keen to promote Skechers Shape Ups as a great way of getting fit for people with busy lifestyles while retaining all the comfort and style of their favourite casual trainers.

Fitness Footwear Company Director, Emma Barlow said: "The great thing about Shape Ups is that they look good, feel very comfortable and you can get all the benefits of wearing them simply by walking to work every day."

Skechers Shape Ups have already been so successful for the Hertfordshire based retailer that they offer the biggest selection of Shape Ups online.


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 17th Aug 2019

EBA benefit withdrawal to hurt 4 mn Cambodians: GMAC

The Garment Manufacturers Association in Cambodia recently said the...

Pic: Infinited Fiber

Textiles | On 17th Aug 2019

Infinited Fiber receives lead investment from RGE

Singapore-based RGE Pte Ltd has joined a group of investors including ...

Pic: Macy's

Apparel/Garments | On 17th Aug 2019

Macy's net sales down to $5,546 mn in Q2 of 2019

Macy's Inc reported net sales of $5,546 million in Q2 of 2019 ending...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Sustainable fashion is also ‘slow fashion’

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Alessandro Marengo,

Alessandro Marengo

Founded in 1974, Italian firm Zaitex SpA is one of the leading suppliers...

Dejan Lalevic,

Dejan Lalevic

Mesdan SPA, a subsidiary of Italian firm Savio Macchine Tessili,...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Dave Rousse, INDA

Dave Rousse

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sonam & Paras Modi, SVA

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

August 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search