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James Avery brings new store, jewelry to Birmingham
23
Jul '09
James Avery, a family-owned jewelry retailer, announces the mid-August opening of their 52nd store at The Summit in Birmingham, Alabama. Located in the newest phase of The Summit, the new store will feature an extensive selection of predominantly hand-crafted jewelry, offering designs in sterling silver, 14k gold and gemstones.

The Summit Birmingham location will be the company's first store in Alabama. Chris Avery, chief executive officer, comments: “We are excited to be a part of this great community. The core values and philosophy of our company seem to be a good fit with the Birmingham market, so we are encouraged and look forward to all the new relationships. Our mission as a company is to share life, love and faith through the beauty of design, and we are hopeful that our jewelry will resonate with this new market.”

James Avery offers not only unique jewelry and designs but also a personal experience for each and every customer. James Avery stores are meant to give customers the feeling of being in a comfortable living room, so even the display cases that showcase the jewelry are specially made by James Avery craftspeople. The quality of materials and attention to detail extends well beyond the jewelry itself.

Chris Avery explains: “We believe in the total customer experience and that begins with the details. Our hope is that each extra detail that we put into our stores creates a unique experience for each of our customers to share. We want each and every customer to feel welcome and at home in our store.”

James Avery


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