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indiDenim launches Spanish language version of website

23
Jul '09
indiDenim, a premium jeans brand for men and women seeking the perfect pair of custom jeans to fit their size and personal style, announced the launch of a Spanish version of indiDenim online, in partnership with Consorte Media, a digital marketing company that connects brands with the diverse Hispanic market.

The new site, tienechic.indidenim.com, allows Spanish speaking shoppers to personalize their denim shopping experience on the web -- from cut, wash and rise, to pockets and stitch details.

"indiDenim provides the perfect jean for every body," said Marybeth Luber, CEO of indiDenim. "Our site allows consumers to design one-of-a-kind jeans to exact specifications and truly define their personal style. The opportunity to connect with the large online Hispanic market was a natural progression. We are excited to introduce our easy to navigate virtual jean designer in Spanish."

According to HispanicBusiness.com, approximately 42 million Hispanics spent $8.8 billion on denim products in 2005, with the average Hispanic woman owning more than 12 pairs of jeans. indiDenim offers a wide selection of finishing treatments, such as distressing and whiskering, as well as dozens of pocket options and hardware selections.

indiDenim


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