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Leading menswear brands to sign up for Pure
Jul '09
With only a few weeks to go until Pure London, a raft of unisex and menswear brands including Duke, UMM, BC London and Muse have signed up to the exhibit. Pure London will be taking place 2-4 August 2009 at London Olympia.

With their extensive range of menswear clothing, The Duke Clothing Company will be bring a range of menswear brands including Duke London, Rockford, D55 and Split Star. The collections consist of jeans, checked and striped shirts, hooded sweaters, knitwear, trousers, detailed jackets and accessories.

“We have chosen to show at Pure London as for such an established exhibition, it has the ability of retaining a freshness and sharpness that suits the pioneering approach that we ourselves employ. That in turn ensures a continually strong and influential fashion event. Quality of retailer is very important to all companies and at the show we have found it to be consistent, so much so that for this season we have made Pure London our premium UK exhibition.' Commented a spokesman for Duke Clothing.

A recent survey held by Pure London showed that 48% of retailers who visit the show stock menswear collections for the young fashion market, with a further 12% planning to introduce brands. With this in mind, Pure London has signed up a range of brands, guaranteed not to disappoint.

Newcomer UMM Underground Music Movement, born in the 80s as a record label and then launching a clothing brand for the younger generation will be exhibiting their new collection, defined as the urban global generation.

Street wear brand BC London will return to the show. 'We have chosen to exhibit at Pure London after a successful show last season. As one of the best established London trade shows, and since incorporating menswear and unisex brands, it has had an even wider appeal to buyers which is ideal for us.'' Commented Mike Zethrin at BC London.

Other must-have menswear brands include Iron Fist, Radiobot, Brandon and Dark Muse and a range of returning unisex brands Desigual, Vacant and Monkee Genes.

Pure London

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