PONY collaborates with Focus Features for '9' Sneaker project
27 Jul '09
2 min read
PONY Inc announced they have partnered with Focus Features to produce a limited-edition sneaker to celebrating the new epic adventure fantasy "9," which Focus opens in theaters nationwide on 9/9/09 -- September 9th, 2009.
Inspired by the film's on-the-move "stitchpunk" characters, PONY has designed a shoe made from burlap and makeshift materials to represent the fabrication of the brave "9" beings. A zipper, mismatched eyelets, and neon green "electricity" accents are just some of the intricate surprises that re-create the vision of the fantasy film. With only 99 pairs to be made available, the "9" sneaker is sure to be a sensation and a collector's item.
The limited-edition run will be distributed via an online sweepstakes in conjunction with retailer Hot Topic. The shoes will be issued on 9/9/09 to coincide with the theatrical release of director Shane Acker's film. Please check pony.com/9movie for more information.
"PONY is excited to be able to collaborate with Focus Features on a project as creative and innovative as the '9' sneaker. It gives us the opportunity to really push the conventional shoe boundaries, and to honor the ingenuity and imagination behind Shane's film. It also allows us to be inventive on a promotional level because of the arithmetic characteristics and other distinctive attributes of the film," says Kevin Wulff, President and CEO of PONY.
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