Home / Knowledge / News / Fashion / PONY collaborates with Focus Features for '9' Sneaker project
PONY collaborates with Focus Features for '9' Sneaker project
Jul '09
PONY Inc announced they have partnered with Focus Features to produce a limited-edition sneaker to celebrating the new epic adventure fantasy "9," which Focus opens in theaters nationwide on 9/9/09 -- September 9th, 2009.

Inspired by the film's on-the-move "stitchpunk" characters, PONY has designed a shoe made from burlap and makeshift materials to represent the fabrication of the brave "9" beings. A zipper, mismatched eyelets, and neon green "electricity" accents are just some of the intricate surprises that re-create the vision of the fantasy film. With only 99 pairs to be made available, the "9" sneaker is sure to be a sensation and a collector's item.

The limited-edition run will be distributed via an online sweepstakes in conjunction with retailer Hot Topic. The shoes will be issued on 9/9/09 to coincide with the theatrical release of director Shane Acker's film. Please check pony.com/9movie for more information.

"PONY is excited to be able to collaborate with Focus Features on a project as creative and innovative as the '9' sneaker. It gives us the opportunity to really push the conventional shoe boundaries, and to honor the ingenuity and imagination behind Shane's film. It also allows us to be inventive on a promotional level because of the arithmetic characteristics and other distinctive attributes of the film," says Kevin Wulff, President and CEO of PONY.


Must ReadView All

Plan under way to revive Egypt's state-run textile firms

Textiles | On 20th Oct 2018

Plan under way to revive Egypt's state-run textile firms

Egyptian minister for the public enterprise sector Hisham Tawfiq...

Myanmar asks garment units to set up skill testing centres

Apparel/Garments | On 20th Oct 2018

Myanmar asks garment units to set up skill testing centres

Myanmar’s ministry of labour, immigration and population has asked...

Results of Cameroon transgenic cotton trials by 2018 end

Textiles | On 20th Oct 2018

Results of Cameroon transgenic cotton trials by 2018 end

Cameroon’s national cotton development company Sodecoton will...

Interviews View All

Nitin Soni, Dolphin Jingwei Machines

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Headhonchos, Textiles & allied industry

Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Lucilla Booyzen,

Lucilla Booyzen

South African Fashion Week (SAFW) is a B2B marketing platform for fashion, ...

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Dave Rousse, INDA

Dave Rousse

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search