Bridal Africa to bring pure fashion & pizzazz at SSAFW
06 Aug '09
1 min read
Bridal Africa and Sanlam SA Fashion Week will join forces with the incorporation of SA's premier bridal show into the SSAFW Exhibition to run alongside the Winter 2010 Collections from 16 – 19 September.
According to SSAFW's Lucilla Booyzen, “Bridal Africa at Sanlam SA Fashion Week' places a finely targeted bridal event within the broader local fashion context. Many of the top designers that launch their seasonal collections with fashion week are recognised for their exceptional bridal wear. It therefore makes perfect sense to expand the reach of the Sanlam SA Fashion Week with a partnership that offers such a natural "fit" with our platform”.
Owner and Organiser of Bridal Africa, Dee Reuvers describes the collaboration as bringing an additional component of pure fashion and pizzazz to what is already SA's leading bridal showcase. "The single-minded purpose of this collaboration is to capitalise on the obvious synergies that exist between the brands, for a value-added delivery to both exhibitors and visitors."