Home / Knowledge / News / Fashion / Red Tape reinvigorates marketing and retail drive

Red Tape reinvigorates marketing and retail drive

Aug '09
At a press conference held in the city for the launch its new exclusive showroom in Karol Bagh, Red Tape, the international apparel and footwear brand, also unveiled its new brand logo. The exclusive Red Tape showroom was inaugurated by Mr. Tauseef Ahmad Mirza, Director, Mirza International Limited, who also unveiled the new logo representing a fresher and more unique feel of the Red Tape brand.

This swank, new store located at 17 A/64 W.E.A, Ajmal Khan Road, Karol Bagh, is the 35th exclusive Red Tape showroom in the country and the 10th in Delhi. Spread across 350 sq.ft, the store houses the uber cool Red Tape apparel and shoe collection with over 200 different designs in a wide variety of looks from casual, leisure and formal footwear to urban chic leisure outfits.

Commenting on the store launch, Mr. Tauseef Ahmad Mirza, Director, Mirza International Limited said, “Red Tape has witnessed ever increasing market demand and to cater to this we have launched our exclusive showroom in Karol Bagh taking our total store count to 35 across the country.

This store showcases for the first time the new Red Tape logo symbolizing the youthful energy and spontaneity of the brand which no doubt will strengthen the brand's emotional-connect with consumers. The Red Tape range and designs are in keeping with global trends and the quality and finish of our products absolutely impeccable. This is the reason for Red Tape's appeal among fashion-conscious and discerning consumers.”

Red Tape's store launch in Karol Bagh is in line with the revival of consumer sentiment in the country and reflects the overall optimism of the consumer retail industry.

Red Tape

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 19th Aug 2019

Hanoi considers safeguards for apparel sector under CPTPP

Vietnam's ministry of industry and trade is drafting a circular to...

Pic: Shutterstock

Textiles | On 19th Aug 2019

Swedish TMAS helps members quickly react to market changes

The Textile Machinery Association of Sweden (TMAS) offers member...

Pic: NRF

Retail | On 19th Aug 2019

July sales for clothing down 1.6% y-o-y in US: NRF

Sales for clothing and clothing accessory stores were down 1.6 per...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal, Madhuram Fincap Pvt Ltd

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Awen Delaval, Samatoa

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Textile industry, Head honchos

Textile industry
Head honchos

South India has a very strong manufacturing base

Henk-Jan Rohaan,

Henk-Jan Rohaan

The custom-built machineries of Brugman Holland are known for reliability, ...

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Daniel Kaye, RocketLife

Daniel Kaye

<div>RocketLife, an award-winning developer of breakthrough visual...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Robert Brunner, Devereux

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

August 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search