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Tween girls win Banana Republic 'Fashion World Day'

13
Aug '09
Banana Republic and Miss O & Friends.Seven girls, ages 8-15 from the Maryland, DC and NJ areas will have their No 1 dream come true, learning what it's takes to be a top global designer from the head designers at Banana Republic – the company that sets the pace for how the world dresses. The winners of the Miss O & Friends fashion contest will travel to Banana Republic's headquarters in Manhattan to learn from Creative Director/EVP, Simon Kneen, and VP, Women's Design, Alessandra Brunialti, also a Project Runway (guest) judge.

“These girls will learn what it's like to be a designer in the global fashion world, versus what they might perceive it to be,” said Alessandra Brunialti, VP Women's Design, Banana Republic. “Girls will go through the process how a collection is created, from concept to execution, then “set up” the Summer 2010 collection in a store, along with how it is merchandised.”

Juliette Brindak (20), cofounder Miss O & Friends said, “We surveyed 2,000 Tween girls who told us their No 1 dream is to be a fashion designer.” Paul Brindak, Miss O & Friends CEO, said, “Helping girls realize their dreams in a healthy, cool way, helps build self-esteem.

Offering girls this opportunity in women's fashion, at a top retailer, is an amazing opportunity that could not be purchased anywhere.”

Cool and age appropriate, the company fills the void for Tween girls who have outgrown Barbie and are not ready for Britney. As one of the top, global, “Girls Only” lifestyle and socialization brands, (per Amazon's Alexa data), Miss O & Friends is managed by girls for girls, ages 8-14+, reflecting what girls want, helping girls realize their dreams, while building self-esteem. The authenticity created by Miss O's real girls and the Miss O & Friends Tween girl community, yield billions of hits, exceeding many other popular websites.

The company's largest investor is the Procter and Gamble Company's PGP unit and features an impressive team, including Maxine Clark, Founder and CEO of Build-A-Bear Workshop, Leonard Lodish, Vice Dean, Wharton School and Gokul Rajaram, founder of Google's “AdSense.”

Banana Republic is a global accessible luxury brand that delivers the best in city style. Characterized by elevated design and luxurious fabrications, the Banana Republic lifestyle collections include apparel, handbags, jewelry, fragrance, and eyewear.

Banana Republic


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