Home / Knowledge / News / Fashion / Gap celebrates 40 years; NYSE traders wear 1969 Premium Jeans
Gap celebrates 40 years; NYSE traders wear 1969 Premium Jeans
Aug '09
The classic American brand that started out in 1969 as one shop in San Francisco that sold jeans and records has celebrated its 40th anniversary On Friday, August 21. To mark the special occasion, Gap outfit the New York Stock Exchange trading community in its new 1969 Premium Jeans, ring the NYSE Closing Bell, and hold acoustic music performances at its more than 700 stores nationwide for employees and customers.

1200 NYSE Traders Wear Jeans to Work
On Friday, August 21, for the first time in New York Stock Exchange history, the trading floor community will dress down for business and wear Gap's new 1969 Premium Jeans. Named in honor of Gap's debut year, the 1969 Premium Jeans feature 12 core fits for women and men and were completely reworked and redesigned at every level with a major focus on fit, premium washes, and styles that accommodate different body types.

Later that day, Gap brand North America president Marka Hansen, along with board member Bob Fisher and fellow founding family members John Fisher and Bill Fisher will ring The Closing Bell remotely from the company's headquarters in San Francisco.

"On August 21, 1969, Don and Doris Fisher opened a shop in San Francisco called Gap that sold jeans and records. Now Gap is one of the most iconic brands of our time and jeans have become the foundation of everyone's wardrobe,” said Marka Hansen, president of Gap North America. “The fact that we're dressing the New York Stock Exchange in jeans for the first time in history really speaks to the role that Gap has played in pop culture and in outfitting America in jeans for the past four decades.”

Gap Hosts Nationwide Simultaneous Acoustic Event
On the eve of its anniversary, Gap is celebrating its employees and customers by hosting a nationwide simultaneous acoustic concert in its more than 700 stores nationwide. Local musicians had performed at stores while shoppers check out Gap's all-new 1969 Premium Jeans collection.

“Music has always been an integral part of Gap – from musicians participating in our ad campaigns, to musicians performing in our stores, to the way music is infused into the very soul of Gap,” said Ivy Ross, EVP, Gap Marketing. "We are celebrating our legacy in music and jeans with our live, in-store acoustic concerts from coast-to-coast. We are opening the doors at every Gap store in support of talented musicians and inviting shoppers to experience America's best premium jeans." Gap is hosting special parties at Gap stores in New York, Los Angeles, Chicago, San Francisco, Nashville and Minneapolis featuring well-known artists including Cassidy, Marc Broussard, Lenka, Honey Honey, Single File, 2AM Club, Jace Everett and Parachute.

In celebration of its new 1969 Premium Jeans, Gap is encouraging fans to declare what they were born to do by participating in the interactive Facebook gallery at borntofit.com. Gap also launched the free StyleMixer iPhone App, a social shopping app enabling users to mix and match clothes, find inspiration, get advice and unlock special denim discounts when users are near a store.

Must ReadView All

UK retailers may face extra £190 mn in business rates

Apparel/Garments | On 21st Sep 2018

UK retailers may face extra £190 mn in business rates

Retailers in the UK are likely to face an extra £190 million on their ...

Courtesy: EFI

Textiles | On 21st Sep 2018

Digital textile printing expected to grow at 20% CAGR

Digital textile printing is at this time about 3-4 per cent of all...

Bangladesh demands better prices for garment items from US

Apparel/Garments | On 21st Sep 2018

Bangladesh demands better prices for garment items from US

Bangladesh sought better prices for its exports, especially garments, ...

Interviews View All

Amrit Sethia, SOIE

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Hardik Sanghvi,

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Pierre Wiertz, EDANA

Pierre Wiertz

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search