Home / Knowledge / News / Fashion / FC A/W collection exudes Terry Richardson's trade mark style
FC A/W collection exudes Terry Richardson's trade mark style
28
Aug '09
Affirming FRENCH CONNECTION's status as a leading force in high street fashion, the brand has yet again upped their creative ante and collaborated with fashion icons and admired experts for the Autumn/Winter 09 international campaign. Iconic photographer Terry Richardson has yet again brought his energy and charisma to the new campaign through an exciting collaborating with Creative Director Fabien Baron who has now art directed the FRENCH CONNECTION advertising campaign for 4 consecutive seasons.

To really make their mark on the season, the brand has joined forces with The Richards sisters – glamorous daughters of rock icon, Keith and model Patty Hanson and with Tom Guinness who epitomises style with his own genuine edge.

The campaign exudes Terry Richardson's trade mark style as an internationally prolific fashion photographer with the most compellingly recognisable style of his generation. Yet again he has added his own energy and undeterred passion to the campaign without losing the all important French Connection glamour with a twist.

For Autumn Winter 09 French Connection has created a campaign that is full of eclectic energy and 80's glamour, presenting the brand in a credible, original and distinctive way. The seductive campaign creative adds a raw backdrop to their most luxuriously, glamorous collection to date.

Fabien Baron on his creative direction; “The A/W collection is inspired by the 1980's with strong colours, cool silhouettes, and amazing dresses. The menswear is especially strong this season, with a good balance between fashion and masculinity. The collection and campaign needs to show irreverence and style whilst defining the brands own distinct personality; it made perfect sense to cast Tom Guinness and the Richards sisters, as that is what they stand for. Given the spirit and the strength of the clothes we came up with a simple, graphic concept, a modern 80's set using large oversized letters for the models to interact with, playing with different textures adding neon lights to give it that 80's panache!”

Theodora and Alexandra Richards were brought up amongst the originators of the rock 'n roll glitterati, exposed from a young age to legendary fashion leaders and inspirational music makers has provided them with the freedom and confidence to express their own, unique style. Both sisters were introduced to the world of modeling by their mother Patti – accompanying her to glamorous shoots around the world ignited their desire to one day follow in her footsteps, both have gone on to appear in numerous high profile campaigns and work with some of the world's most admired photographers.

British socialite and super star DJ, Tom Guiness continues to cause a stir with his edgy clique on the London fashion scene. French Connection selected Tom to appear in the campaign to inject a sense of realness with his own naturally cool style and personality, adding credibility and desirability to the menswear collection.

“We are pleased to be working with Baron & Baron and Terry Richardson again taking the brand a step forward with every campaign. We are confident that their unique approach to brand elevation will create a visually impacting campaign and allow our new, stunning collection to show the true diversity and strengths of French Connection as a brand”. Stephen Marks, Chairman of French Connection Ltd.

French Connection Group plc


Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Jim Desai, Blaiva Fabricaa

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search