Home / Knowledge / News / Fashion / Damas unveils magnificent collection of timepieces

Damas unveils magnificent collection of timepieces

04
Sep '09
Damas, the leading international watch and jewellery retailer in the Middlle East, brings to Dubai Jaquet Droz - La Ligne Bleue. A colour of the imagination, reverie and meditation, blue has always inspired Jaquet Droz which, from its origins to the present day, has often chosen to array its creations in this fabulous shade. Starting in the Enlightenment, its pocket watches and precious snuff boxes celebrated every conceivable nuance of blue.

Tamjid Abdullah, Deputy Managing Director of Damas, raved: “Remaining true to its avant-garde spirit, the brand, has developed a magnificent collection of five timepieces, each available in a limited edition of eight exclusive watches featuring a dial enamelled with a remarkably intense blue... the Jaquet Droz blue. In creating these watches — the result of several years of work, great craftsmanship and an unshakeable certainty that the only goal of the creative mind is to surpass itself — house designers and artisans took an aphorism of the French artist Yves Klein and made it their own. Out of this conviction came La Ligne Bleue, the latest illustration of the brand's watchmaking genius and unceasing inventiveness.”

Perfect, radiant, and incredibly pure, this shade of blue is precisely what Jaquet Droz was striving for. This rich, deep and luminous blue is a natural candidate for Grand Feu enamelling, the brand's most famous technique. This feat of technical prowess and superior craftsmanship calls for a painstaking alchemy of fine powders and perfect mastery of a firing process whose limits Jaquet Droz has continued to test. Whereas the ivory or black enamel needs 10 to 15 firings, the blue requires no fewer than 20.

Before each one, the dial surface is dusted with an imperceptible layer of powder, no more than a millimetre thick. This meticulous superposition of layers is what gives the blue its special radiance and distinctive hue. Fully mastered by the brand's artisans, who perform more than 40 operations by hand, the technique calls for tremendous dexterity, patience and meticulousness. Even so, less than one dial out of 10 passes inspection to adorn one of the five providential models of La Ligne Bleue: the Grande Seconde, the Grande Seconde Medium, the Grande Date, the Quantième Perpétuel and L'Origine Email.

Jaquet Droz men's and women's watches are available in Damas Les Exclusive Boutiques in Saks Fifth Avenue, Burjuman; Emirates Towers; Burj Al Arab; Wafi ; Dubai Mall and Mall of the Emirates.

Damas


Must ReadView All

Pic: University of Cambridge

Textiles | On 25th Aug 2019

Climate change to shrink GDP of all nations alike: study

Virtually all countries-rich or poor, hot or cold-will suffer...

Pic: Curve-Newyork

Textiles | On 25th Aug 2019

Curve sees over 250 leading intimate apparel brands

Over 250 leading intimate apparel brands showcased their products at...

Pic: Gap Inc

Apparel/Garments | On 25th Aug 2019

Gap Inc net sales down 2% to $4 bn in Q2 2019

Gap Inc, a global retailer offering clothing, accessories, and...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Technical textiles industry moving back to Europe

Mukesh Agarwal & Rajesh Agarwal, Madhuram Fincap Pvt Ltd

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Claudia Kersten, Global Organic Textile Standard

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Luca Formentini,

Luca Formentini

From the very beginning, Loris Bellini's aim was to produce dyeing...

Jash Choraria,

Jash Choraria

Established in 2015 by <b>Jash Choraria</b>, Unifynd is a Mumbai-based...

Vikram Saria,

Vikram Saria

Shanghai-based Aura Designs Ltd is a leading manufacturer of textile and...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search