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Damas unveils magnificent collection of timepieces

Sep '09
Damas, the leading international watch and jewellery retailer in the Middlle East, brings to Dubai Jaquet Droz - La Ligne Bleue. A colour of the imagination, reverie and meditation, blue has always inspired Jaquet Droz which, from its origins to the present day, has often chosen to array its creations in this fabulous shade. Starting in the Enlightenment, its pocket watches and precious snuff boxes celebrated every conceivable nuance of blue.

Tamjid Abdullah, Deputy Managing Director of Damas, raved: “Remaining true to its avant-garde spirit, the brand, has developed a magnificent collection of five timepieces, each available in a limited edition of eight exclusive watches featuring a dial enamelled with a remarkably intense blue... the Jaquet Droz blue. In creating these watches — the result of several years of work, great craftsmanship and an unshakeable certainty that the only goal of the creative mind is to surpass itself — house designers and artisans took an aphorism of the French artist Yves Klein and made it their own. Out of this conviction came La Ligne Bleue, the latest illustration of the brand's watchmaking genius and unceasing inventiveness.”

Perfect, radiant, and incredibly pure, this shade of blue is precisely what Jaquet Droz was striving for. This rich, deep and luminous blue is a natural candidate for Grand Feu enamelling, the brand's most famous technique. This feat of technical prowess and superior craftsmanship calls for a painstaking alchemy of fine powders and perfect mastery of a firing process whose limits Jaquet Droz has continued to test. Whereas the ivory or black enamel needs 10 to 15 firings, the blue requires no fewer than 20.

Before each one, the dial surface is dusted with an imperceptible layer of powder, no more than a millimetre thick. This meticulous superposition of layers is what gives the blue its special radiance and distinctive hue. Fully mastered by the brand's artisans, who perform more than 40 operations by hand, the technique calls for tremendous dexterity, patience and meticulousness. Even so, less than one dial out of 10 passes inspection to adorn one of the five providential models of La Ligne Bleue: the Grande Seconde, the Grande Seconde Medium, the Grande Date, the Quantième Perpétuel and L'Origine Email.

Jaquet Droz men's and women's watches are available in Damas Les Exclusive Boutiques in Saks Fifth Avenue, Burjuman; Emirates Towers; Burj Al Arab; Wafi ; Dubai Mall and Mall of the Emirates.


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