Home / Knowledge / News / Fashion / Damas unveils magnificent collection of timepieces
Damas unveils magnificent collection of timepieces
Sep '09
Damas, the leading international watch and jewellery retailer in the Middlle East, brings to Dubai Jaquet Droz - La Ligne Bleue. A colour of the imagination, reverie and meditation, blue has always inspired Jaquet Droz which, from its origins to the present day, has often chosen to array its creations in this fabulous shade. Starting in the Enlightenment, its pocket watches and precious snuff boxes celebrated every conceivable nuance of blue.

Tamjid Abdullah, Deputy Managing Director of Damas, raved: “Remaining true to its avant-garde spirit, the brand, has developed a magnificent collection of five timepieces, each available in a limited edition of eight exclusive watches featuring a dial enamelled with a remarkably intense blue... the Jaquet Droz blue. In creating these watches — the result of several years of work, great craftsmanship and an unshakeable certainty that the only goal of the creative mind is to surpass itself — house designers and artisans took an aphorism of the French artist Yves Klein and made it their own. Out of this conviction came La Ligne Bleue, the latest illustration of the brand's watchmaking genius and unceasing inventiveness.”

Perfect, radiant, and incredibly pure, this shade of blue is precisely what Jaquet Droz was striving for. This rich, deep and luminous blue is a natural candidate for Grand Feu enamelling, the brand's most famous technique. This feat of technical prowess and superior craftsmanship calls for a painstaking alchemy of fine powders and perfect mastery of a firing process whose limits Jaquet Droz has continued to test. Whereas the ivory or black enamel needs 10 to 15 firings, the blue requires no fewer than 20.

Before each one, the dial surface is dusted with an imperceptible layer of powder, no more than a millimetre thick. This meticulous superposition of layers is what gives the blue its special radiance and distinctive hue. Fully mastered by the brand's artisans, who perform more than 40 operations by hand, the technique calls for tremendous dexterity, patience and meticulousness. Even so, less than one dial out of 10 passes inspection to adorn one of the five providential models of La Ligne Bleue: the Grande Seconde, the Grande Seconde Medium, the Grande Date, the Quantième Perpétuel and L'Origine Email.

Jaquet Droz men's and women's watches are available in Damas Les Exclusive Boutiques in Saks Fifth Avenue, Burjuman; Emirates Towers; Burj Al Arab; Wafi ; Dubai Mall and Mall of the Emirates.


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Headhonchos, Indian textile value chain

Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Claudia Kersten, Global Organic Textile Standard

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Sonam & Paras Modi, SVA

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search