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Cento collection brings out exquisite fire in diamonds
Sep '09
Roberto Coin, the world renowned Italian jewellery brand, brings to Dubai the latest jewels of Roberto Coin's Cento Collection. The collection is distinguished by its use of the 100-facet diamond cut which can only be attained with exceptional creativity and skill of a master cutter. Cento diamonds have almost twice as many facets as the traditional round brilliant cut diamonds, giving them added sparkle.

Commenting on the new Cento collection Roberto Coin said: “I want women to enjoy their jewels and the magnificent new Cento collection which is created with unique sensibility will have a strong impact on those who admire fine jewellery in the region. The new line has been created with a touch of surprise and it speaks of rare refinement.”

Cento which is an exclusive patent of Roberto Coin, shines through the ordinary spreading a beautiful and breathtaking light. Starting from the concept of uniqueness, which is the main feature of diamonds, Roberto Coin who is always looking for new trends to support his belief in “the art of being unique,” took a new challenge to make this extraordinary and meaningful stone even more exceptional.

But what could make a high-end diamond even more magical? The secret was to attain a unique brightness with intense light but this needed an innovative cut and doubling the number of facets instead of the traditional 57. Thus all the diamonds used in the Cento collection always have 100 facets through which light has a longer refraction, thanks to years of research and the employment of the world's best diamond cutters.

Coin added: “One hundred is the perfect number, which reflects my way of life: 100 ideas, 100 secrets, 100 stories, and 100 ways to create happiness. Changing fashion and innovating collections follow my individual belief: the art of being different; and Neiman Marcus is different.”

Indulge your fantasies with Roberto Coin's latest Cento collection available at its flagship Roberto Coin Boutique at Wafi City Mall and at select Damas Les Exclusives Boutiques in Dubai, Abu Dhabi, Bahrain, and Kuwait.

Roberto Coin

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