Home / Knowledge / News / Fashion / Ethno City & Bossa Nova for real people
Ethno City & Bossa Nova for real people
Sep '09
Westside presented superb pret collections by Narendra Kumar and Wendell Rodricks for S/S 2010 at lakme fashion Week.

Each season, the Westside chain of stores unveils the prêt collections of designers Narendra Kumar and Wendell Rodricks. The latest lines which will be available in select Westside stores across India were a colourful, easy, relaxed look for the coming season.

Very unconventional and practical is how one can describe Narendra Kumar's collection at Westside for Spring/Summer 2010 at Lakme Fashion Week. Aimed at “real” people in all shapes and sizes, the designer showed a line that will appeal to women from 18-24 years. The models for the show were college girls who were selected to wear Narendra's very trendy line. The collection called “Ethno City” was inspired by Tangiers, the Moroccan city where modern architecture, blends with an ethnic bend. Lots of tops, jeans, tunics, some oriental pants, dresses and brightly printed shirts in colours like red, cobalt blue, yellow and browns made a great line.

Designed from specially woven fabrics and hand made, the collection had puff sleeved checked blouses, drawstring hem minis, bubble skirts, smocks, silk sheaths, very trendy knit hooded dress, high waist jeans and some pretty little black dresses with detailing. The fabrics selected by Narendra were mainly cotton woven and knits, for day wear and graphic prints in polyester. For evening wear it was satin in after dark shades.

What more can women ask for, when a designer like Narendra Kumar devotes his creativity to giving them a wardrobe they will love to wear anytime anywhere.

Called “Bossa Nova” Wendell Rodricks' line for Westside at Lakme Fashion Week Spring/Summer 2010 was a cool laid back one with comfortable silhouettes. The colour palette was in shades of earth and tan for jerseys, crisp linens, flowing silks and cool eco-cottons.

Divided into four sections dedicated to different fabrics, Wendell started with the Copacabana Sand line in raw cotton which had UV protective antibacterial and machine washable properties. Georgette, linen and cotton were made into envelop wrap tie skirt, a ghagra-cumponcho, a dhoti pant as a tunic and many more interesting creations. The “Brazil Forest” line in knitted cotton/viscose had an olive or khaki draped dress with sleeve hem that traveled to the nape of the back, single sleeve dress with contrast drape and a lovely kimono sleeve pallav sari for drama. The “Rio Do Janeiro” evening wear in silk and cotton had a peacock blue and grey linen envelope hem dress, a duo of georgette dresses in cranberry and olive and many interesting light cocktail wear.For “Gizelle Glam” it was sensual night glamour with net dresses, single sleeve shift with asymmetric draped waist, a glamorous crepe silk kaftan with looped georgette floating panel and a stunning fuchsia Brazilian goddess gown.

For day or evening glamour the Wendell Rodricks new collection at Westside for the coming season will be a perfect addition to any wardrobe.

Lakme Fashion Week

Must ReadView All

Tajik textile-apparel exports rise 30% in Jan-Aug 2018

Textiles | On 16th Oct 2018

Tajik textile-apparel exports rise 30% in Jan-Aug 2018

Tajikistan’s production of textile and apparel rose by 30 per cent in ...

Courtesy: Good On You

Apparel/Garments | On 16th Oct 2018

Good On You aims to give consumers access to brand info

Australia based Good On You, an app that provides ratings of over...

Courtesy: Rieter

Textiles | On 16th Oct 2018

Rieter launches new ring and compact spinning machines

Rieter has launched G 37 and G 38, the new ring spinning machines,...

Interviews View All

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Viral Desai, Zenitex Mill Pvt Ltd

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search