Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Baby Phat & GIANT present Priscilla Renea Sole Series Tour
Baby Phat & GIANT present Priscilla Renea Sole Series Tour
01
Oct '09
Famous for launching the most outstanding and innovative marketing campaigns, Baby Phat by Kimora Lee Simmons, in collaboration with GIANT Magazine, presents the "Sole Series" Campaign! GIANT and Baby Phat have embarked on a unique multi-media program that will engage the audience by integrating readers' experience with Baby Phat through print, digital, special event and mobile initiatives. Performing live at Underground Station, a division of Genesco Inc., for part three of the Sole Series in-store tour is hot new pop singer-songwriter Priscilla Renea.

The bright, colorful and clever Priscilla Renea has come a long way--from her home computer where she'd upload her original, catchy songs to YouTube (over 5.8 million views and counting!) to the storied roster at Capitol Records. Her hit single 'Dollhouse' is blowing up at radio and is an anthem for relationship independence and self-confidence with the fiercely sung hook "I ain't a Doll! This ain't a Dollhouse!". Her full-length debut album Jukebox is aptly named, for it reflects 21-year-old Priscilla's wide-ranging musical sensibilities and the scope of her talents.

Priscilla, who proudly hails from Atlanta, will perform outside the Underground Station store at the Gwinnett Place Mall in Atlanta, GA at 5pm on October 23rd, 2009. For this highly anticipated event, fans will have the opportunity to meet the Atlanta native and preview tracks off Jukebox slated for a December 1st release.

Other featured artists for the "Sole Series" program have included: sizzling new girl group, Electrik Red, pop singer Kristinia DeBarge and contemporary R&B singer Dondria Nicole. This ground-breaking campaign consists of the following: a "Road to Success" print feature, in-store tour, and a mobile sweepstakes for the opportunity to win the ultimate fashionista experience by attending the Baby Phat Fashion Show during New York's renowned Fashion Week. Talk about living life in the "fab" lane.

The Baby Phat Mobile Sweepstakes to win a trip to the NY Fall 2010 Fashion Week fashion show is another element to the "Sole Series" campaign. To become eligible for this amazing opportunity, customers must text the correct answer to the Baby Phat trivia question on the back of the VIP Access Card. All correct answers are automatically entered into the sweepstakes. Since Kimora adores her fans, everyone walks away with an exclusive Kimora Lee Simmons download regardless of whether their answer is correct or incorrect.

The "Sole Series" campaign will prove to be one of the most exciting and innovative projects that Baby Phat by Kimora Lee Simmons has committed to. There will be several promotional plans to ensure that this program is a heavy hitter! The Baby Phat social media pages, Facebook, Twitter, Flickr and YouTube will be constantly updated with exclusive photos and behind-the-scenes glimpses into the production and execution of this amazing new program as well.

Baby Phat


Must ReadView All

Courtesy: Pexels

Textiles | On 20th Sep 2018

Risk to US consumers grows with tariff escalation: NRF

The US National Retail Federation (NRF) has expressed disappointment...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

India’s CAIT demands early introduction of e-com policy

Apparel/Garments | On 20th Sep 2018

India’s CAIT demands early introduction of e-com policy

The Confederation of All India Traders (CAIT) recently urged commerce ...

Interviews View All

Pinkesh Jain, Everflow Petrofils Ltd

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Luke Otten, Wigwam Mills Inc

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search