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Disney casts magical spell with The Princess and the Frog

Oct '09
This fall, Disney Store and www.DisneyStore.com transform into Halloween Central offering a wide array of unique Disney costumes and decorations. Also for the first time, Disney Store locations nationwide will host a “Halloween Dress Rehearsal” party on October 21, 3:30-5:30 p.m., where kids and adults can join in a costume parade, play games, and kids three and up will receive a free Disney Safety Flash pin (while supplies last) for wearing a costume.

This year, Disney Princess stories will once again influence top costume choices. The new Tiana Deluxe Costume, inspired by a dress the princess wears in a key scene in the highly-anticipated upcoming holiday film The Princess and the Frog, is expected to be a best-seller – Tiana is the newest Disney Princess in more than ten years. With the October 6 release of Snow White and the Seven Dwarfs Diamond Edition on Blu-ray Disc and DVD, the Snow White costume will also be popular this year. The beautiful Limited Edition Deluxe version of the Snow White gown will be a collector's item with only 2,000 costumes available nationwide.

“No other retailer covers Halloween like Disney Store. We carry the top costumes year after year, and with more than 25 Disney character choices for infants, toddlers, boys and girls, our 2009 line up offers something for all the kids in the family,” said Molly Adams, vice president general manager, merchandising and marketing, for Disney Store. “Our authentic costumes are created with the highest quality fabrics, thorough attention to detail, and will be lasting treasures that kids will play with all year long. And DisneyStore.com carries the widest assortment of Disney character costumes for adults.”

According to the National Retail Federation, princess costumes were the #1 costume of 2008 and year after year Disney Princess costumes are in the Top 10. In addition to the brand new Disney Princess Tiana costume, Disney Store expects Ariel (The Little Mermaid) and Cinderella to continue to be favorites. Mulan and Pocahontas are the latest Disney Princess costumes added to the assortment this year.

With the excitement surrounding Disney•Pixar's Toy Story and Toy Story 2 3D double feature event on October 2, and the upcoming 2010 release of Disney•Pixar Toy Story 3 in 3D, fun-loving characters Buzz Lightyear and Woody are expected to be top costumes for 2009. An all new Jessie costume will be available for girls.

Adult Buzz Lightyear and Jessie costumes are available at DisneyStore.com. Mickey Mouse and Minnie Mouse, Alice and the Mad Hatter, Snow White and Grumpy adult costumes are also available, allowing parents to coordinate with their kids for a complete family look. To enhance the Halloween mood at home, DisneyStore.com also offers a décor line that includes fun seasonal items such as spooky light up Jack-O-Lanterns featuring classic Disney characters, a Mickey Mouse Halloween candy dish, and a collection of The Nightmare Before Christmas designed dishes, home décor, and apparel.

Collecting treats is always exciting during Halloween, and Disney's nutritious snack items are great alternatives to sugary candy. Tasty gummy chews in the shape of Disney characters, yummy fruit crisps featuring Mickey and friends, and naturally sweet Disney fruits are available at grocery stores nationwide.

Disney Consumer Products

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