Home / Knowledge / News / Fashion / Ballroom & dancewear take new turn…with new Shining Star
Ballroom & dancewear take new turn…with new Shining Star
Oct '09
Shining Star is conscientious that dance schools are not just attended by the youth striving to become professional dancers, but by people of all ages who have come to enjoy the freedom of dancing. Shining Star is offering a "New Look": streamlined and flattering silhouettes that everyone can wear. When buyers first see Shining Star's dancewear collection, immediate reactions are compliments to the rich styles, luxurious fabrics, and keen eye and attention to detail, especially when compared to the industry commonly selling pieces made in lower quality material, leaving garments with raw, unfinished hems.

Contrary to the overly glitz and glitter of stage costumes as seen in televised competitions, Shining Star's approach captures the glamour of dancing with clean and fluid designs that can also be worn beyond the stage. Shining Star says, "A New Look: streamlined, flattering silhouettes that everyone can wear; affordable and wearable styles for the dance enthusiast and professional." Shining Star intended that these beautifully designed and constructed pieces be wearable from the studio to stage and beyond - from day wear to the night out - '…making YOU the Shining Star'.

Shining Star was born out of a love and tribute to the lyricism of a 25 year old skirt that the designer holds dear. Shining Star's designer Jon Murata recollects, "In the early '80s while at dance school, I was stretching when I asked a fellow dancer about the skirt she was wearing for her Pas de Deux. It was beautiful and different from all the other skirts. I was truly inspired by the movement of that skirt and wanted to create my own version." Years passed during which Murata worked as a fashion designer in New York City. With the renewed popularity of dancing on television and in the media, Jon knew the time was right to bring his dream come to fruition.

Shining Star's produces Ballroom, Ballet, Active, and Social Dance wear apparel that appeals to both the modern dancer and shopper by creating styles with quality and a dancer's flair, combined with sophistication and fashion sensibility. "There's a dancer in each of us," says Jon. With the launch of Shining Star's online store, high quality dance-inspired clothing is accessible to dancers at heart everywhere.

Shining Star was started by New York designer Jon Murata, whose vision of creating better wearable and affordable dance-inspired fashion that appeals to professional dancers as well as general shoppers. In the news, his design has been featured in publications and recently in design competition for 'Dancing with the Stars' show. Sold at boutiques and specialty stores, Shining Star has expanded with opening its first online store.

Shining Star

Must ReadView All

New US alliance to promote postal package delivery service

Textiles | On 15th Aug 2018

New US alliance to promote postal package delivery service

A group of US retailing, e-commerce and logistics firms recently...

Courtesy: Industriall Union

Apparel/Garments | On 15th Aug 2018

IndustriALL-Esprit agreement to improve workers' rights

IndustriALL Global Union recently signed a global framework agreement ...

Indian minister orders fresh consultations on e-com policy

Textiles | On 15th Aug 2018

Indian minister orders fresh consultations on e-com policy

Indian commerce and industry minister Suresh Prabhu has asked for...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Top executives
Textile industry

It will take some time for the people to change their buying choices

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

S Ziya Gumuser

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search