Iconix-HSN partnership for Badgley Mischka American Glamour
09 Oct '09
2 min read
Iconix Brand Group, Inc. announced that the Company's luxury brand Badgley Mischka will be partnering with HSN, a leading interactive lifestyle network and retail destination. Badgley Mischka will launch its exclusive American Glamour collection with HSN during a special two-hour prime-time show featuring Mark Badgley and James Mischka live on the shopping network at 9 PM on November 17.
American Glamour will bring the luxury aesthetic of Badgley Mischka to everyday, attainable fashion. The collection will include apparel, accessories and jewelry at accessible price points. The exclusive new line will convey the key elements of glamour and sophistication that Badgley Mischka is famous for to classic essentials that can transition from day to evening.
Mark Badgley and James Mischka stated, "We are very pleased to be launching American Glamour with HSN. It is exciting to be able to reach out directly to both existing and new customers and offer them glamorous and chic pieces that transition from day to evening easily and are quintessentially Badgley Mischka."
Neil Cole, Chairman and CEO, Iconix stated, "We look forward to working with HSN on this licensing agreement for American Glamour. Mark and James are incredibly talented and we are confident that the collaboration will be a positive one for both HSN and Iconix."
Mindy Grossman, CEO of HSN, Inc. said, "Badgley Mischka is a leading fashion brand and we are thrilled to have Mark Badgley and James Mischka be a part of the HSN family. Through the partnership with HSN, American Glamour will now provide women access to a brand they may not have been able to consider before. HSN is excited to bring such an innovative and well-recognized design duo to the forefront of the home shopping market."
Over the past twenty years, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. To date, the Badgley Mischka label includes: Badgley Mischka Couture, Eveningwear, Mark & James Contemporary Collection, Handbags, Eyewear, Footwear, Accessories, Jewelry, Watches, Swimwear, Fragrance, Home, Bridal and Bridesmaids. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew.
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