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Emu sheepskin boots set new fashion trend
Oct '09
After a summer of scorching heat and sudden showers, temperatures have rapidly dropped in the United Kingdom this autumn with October's clear skies creating cold nights and frosty mornings.

The freezing temperatures and relatively rain free weather have provided a haven for those favouring fur lined boots normally associated with snow, winter and the après ski social scene.

But now sheepskin boots are the must have fashion item with Emu boots leading the way as a more cost effective alternative to the Ugg boot.

Due to their celebrity endorsement and monopoly of the sheepskin fashion boot market, the Ugg brand had enjoyed considerable success, but now faces a number of competitors from both high street stores and online retailers.

Hertfordshire based retailer Fitness Footwear is just one of the many online specialists looking to capitalise on the rising demand for sheepskin boots.

"If there's one advantage to shopping online, it's range," said Fitness Footwear Company Director Emma Barlow "High street shops often don't have the room to stock every size and style, which leads people to shop online for what they really want and not accept second best."

With their slogan "The web's widest choice of sports and outdoor shoes", Fitness Footwear is an independent retailer that lives up to their reputation and offers the full range of Emu Bronte and Emu Stinger boots, as well as a selection of fur lined, sheepskin and waterproof ladies fashion boots from a number of other leading fashion brands.

During February the UK was blanketed by heavy snow falls, bringing the roads, rail and airports to a standstill. With travel impossible or difficult at best and many trapped at home, the UK turned to the internet and shopped for practical products for the foul weather from hats and gloves to jackets and snow boots.

"We had a whole week of fantastic sales," added Emma Barlow.

Just as the first sign of summer brings out the shorts and sandals in the UK, the same can be said of the autumn and winter with waterproof boots and furry fashion items being purchased in growing quantities as the height of winter approaches.

With more clear skies and cold temperatures forecast for the weekend, UK businesses can look forward to more sales of sheepskin boots and fur lined footwear.

So for a huge selection of Emu boots and warm ladies winter boots, visit Fitness Footwear in the UK, where all orders come with free UK delivery and a 365 days easy returns policy.

Fitness Footwear Company

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