Jones Apparel Group launches new direct selling channel - Million Wishes
25 Oct '05
2 min read
Lading designer, marketer and wholesaler of branded apparel, footwear and accessories Jones Apparel Group Inc announced a direct selling initiative called Million Wishes that will bring accessories into a home selling environment. Million Wishes is a nationwide party plan program that provides significant sales opportunity. Million Wishes will bring the latest accessory trends directly to the consumer and at the same time offer a one-of-a-kind business opportunity for entrepreneurial women to bring a great shopping experience to their network of friends and neighbors.
Jones Apparel Group Inc, a Fortune 500 company, is a leading designer, marketer and wholesaler of branded apparel, footwear and accessories. They also market directly to consumers through their chain of specialty retail and value-based stores, and operate the Barneys New York chain of luxury stores. Their nationally recognized brands include Jones New York, Evan-Picone, Norton McNaughton, Gloria Vanderbilt, Erika, l.e.i., Energie, Nine West, Easy Spirit, Enzo Angiolini, Bandolino, Joan & David, Mootsies Tootsies, Sam & Libby, Napier, Judith Jack, Kasper, Anne Klein, Albert Nipon, Le Suit and Barneys New York.
The Company also markets apparel under the Polo Jeans Company brand licensed from Polo Ralph Lauren Corporation, costume jewelry under the Tommy Hilfiger brand licensed from Tommy Hilfiger Licensing, Inc. and the Givenchy brand licensed from Givenchy Corporation and footwear under the Dockers Women brand licensed from Levi Strauss & Co. Each brand is differentiated by its own distinctive styling, pricing strategy, distribution channel and target consumer.