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Dior's new Chevy Chase boutique with latest fall collection

Oct '05
Dior is pleased to announce the opening of its women's boutique in Chevy Chase. This boutique is located at The Collection at Chevy Chase Center, 5471 Wisconsin Avenue, Chevy Chase, MD.

Marla Sabo, President and COO, Christian Dior Couture USA, states, "They have a local client base who has been shopping in other Dior locations around the country. Many international clients spend time in the suburbs surrounding D.C., whether visiting or maintaining a residence.Dior is well known and familiar to them."

The boutique will feature Dior's latest collection of fall ready-to-wear, gowns, handbags, shoes, and accessories designed by John Galliano.

The 3000 square foot boutique, designed by Dior's in-house architectural team, will combine tradition and modernity. The design concept mixes classic design elements of Dior's worldwide flagship in Paris with contemporary materials and finishes. The mood is modern, energetic and optimistic.

The aim of the boutique is to offer an environment that enhances the product and welcomes the customer. As Sabo states, "They wanted to provide a comfortable and more residential environment while keeping with tradition of Dior."

The tone is set by shades of opalescent grey and crisp white. Classically inspired moldings are mixed with high-gloss lacquered walls. Luxurious carpets compliment limestone. The furniture juxtaposes the modern with the classic as a Louis XIV sofa is paired with leather upholstered banquettes.

The new Dior in Chevy Chase offers a completely unique sophisticated shopping environment, reflecting Dior's heritage of timeless elegance and innovation.


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