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1950's era of rock-n-roll & pin-up girls inspire Erika Hendrix

11
Nov '09
German fashion designer Erika Hendrix is set to debut her Spring/Summer 2010 collection in February 2010. The collection is inspired from the vintage 1950's era of rock-n-roll and pin-up girls. This theme is illustrated throughout the collection by the use of bows & ribbons, round collars, poodle skirts, and rompers, with a distinct motif that cohesively brings every piece together.

"I just love the 1950's style. The clothes, the music, the hair, everything! The cuts were so flattering and also sexy without showing a lot of skin," says the designer. "I think I took more of a risk with this collection with the prints and cuts." The SS 2010 collection mainly uses cotton fabric with pastel colors, leopard and berry prints. The German designer recruited Caroline B. from Most Wanted Models to model in the campaign, and boasts 30 pieces that will range from sizes XS-L.

"I think by having a boutique I see first hand what people want and what looks good on them. So I keep that in mind with every piece I design. I am always inspired by everything. I could be putting out a collection every 2 weeks," Erika states. "I don't look at what other designers are doing. I don't look at what's in style. I do my own thing and get inspired by everyday life."

Born in Giessen, Germany in 1984, Erika has always had an interest in design. During an internship in interior design, Erika began designing and sewing shirts in 2002 as an outlet for her creative energies. In 2005, she created her own independent fashion label called Erika Hendrix, and shops & boutiques all around Germany began carrying her line of shirts. Since then, the label has expanded in accessories, jewelry, and a wide array of dresses, skirts, and shorts.

Erika Hendrix


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