Home / Knowledge / News / Fashion / We Are Heroes endorses streetwear fashion

We Are Heroes endorses streetwear fashion

13
Nov '09
Streetwear company Wildchild Nation, LLC announces a new partnership with We Are Heroes, champions of season four of MTV's hit show, "America's Best Dance Crew." Wildchild Nation will provide online distribution of We Are Heroes' collection of garments and products as part of Threader, the first online urban clothing marketplace for the dance and entertainment industries.

Crew member Alison Iannucci said, "Winning MTV's 'America's Best Dance Crew' immediately opened the door to lots of opportunities for merchandising, but we immediately sought out Threader, as their reputation of success preceded them. It's been a pleasure working with the Threader team, and we're excited to be able to offer our fans a way to support and represent."

Wildchild Nation co-founder, Luam, commented, "As the first all-female crew to win ABDC, We Are Heroes has a unique opportunity to be able to inspire and positively affect the lives of all their fans. Helping them create streetwear and market it through Threader gives their fans a way to take a tangible piece of the crew home."

Wildchild Nation is working with We Are Heroes not only on distribution through Threader, but they also manufacture We Are Heroes' merchandise. "One of the benefits of working with Wildchild Nation is that they are a one-stop-shop for all of our merchandise needs -- from manufacturing to online distribution," crew member Riquel Olander said.

Wildchild Nation is a lifestyle urban clothing company based in New York City. Wildchild Nation's urban clothing brand, Wildchild, produces men's and women's quality, trend-right designs influenced by the Soho, urban wear, streetwear, and vintage markets. Their Threader brand is the first Website of its kind in the streetwear dance industry offering everything from basic fulfillment of products, warehousing and customer support to private labeled manufacturing of garments.

Wildchild Nation, LLC


Must ReadView All

Pic: Circular ID

Fashion | On 22nd Jul 2019

Several firms collaborate in circular fashion initiative

The development of a new industry tool called CircularID, which could ...

Pic: Shutterstock

E-commerce | On 22nd Jul 2019

Snapdeal grows revenues by 73% YoY in fiscal 2018-19

Indian e-tailer Snapdeal grew its consolidated revenues by 73 per...

Pic: SDL Atlas

Textiles | On 22nd Jul 2019

SDL Atlas displays latest textile machinery at ITMA 2019

Leading supplier of textile equipment, SDL Atlas, displayed its...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Xavier Martinez,

Xavier Martinez

CADT Software & Drafting was founded in Spain in 1987 by Josep...

Joachim Maier,

Joachim Maier

Switzerland-based Uster Technologies AG is the leading high technology...

Sarah Perkins,

Sarah Perkins

Fairfax, Virginia-based Specialty Graphic Imaging Association (SGIA) is a...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search