Interviews
Maximise party look - make a statement with H&M collection
17 Nov '09
4 min read
The perfect pregnancy starter kit for mamas to be
For proud pregnant women, Mama at H&M has introduced an organic cotton starter kit that will make the perfect gift this holiday. It features the basics that every pregnant woman needs: a black vest top, a wide black belly belt, and some chic black leggings, all in a woven cotton bag. The cotton in the garments is all organic, while the cut and fit have been created entirely with the needs of pregnant women in mind.
The party pieces that men will want and women will borrow
“There are so many brilliant options for men this party season”, says H&M's head of design Ann-Sofie Johansson, “that women will want to wear the styles themselves. For men, I love the new decorated jackets,” says Ann-Sofie. “They could be velvet, brocade or even sequined. Modern updates of the tuxedo style shirt work just as well for women as for men. This goes for the suit too; I like wearing men's trousers with something feminine on top. And a tuxedo jacket looks great over a fitted dress and high heels!”
The insider's pick this holiday season
Sharp shapes, exciting colours and the thrill of sequins are top trends for women this party season, says H&M's head of design, Ann-Sofie Johansson. “For this winter's party season I'd like a fitted bustier dress in a jewel colour like ruby or emerald, teamed with black accessories,” says Ann-Sofie. “New and easy to wear are sequin harem pants that look great with a bright, patterned little sequin jacket. An 80s-inspired little black dress is another option.” It's the accessories that really finish the whole look off. “Wear with high- heeled shoes with gold detailing,” says Ann-Sofie, “and a necklace in metallic and plexi - which is amazing!"
For proud pregnant women, Mama at H&M has introduced an organic cotton starter kit that will make the perfect gift this holiday. It features the basics that every pregnant woman needs: a black vest top, a wide black belly belt, and some chic black leggings, all in a woven cotton bag. The cotton in the garments is all organic, while the cut and fit have been created entirely with the needs of pregnant women in mind.
The party pieces that men will want and women will borrow
“There are so many brilliant options for men this party season”, says H&M's head of design Ann-Sofie Johansson, “that women will want to wear the styles themselves. For men, I love the new decorated jackets,” says Ann-Sofie. “They could be velvet, brocade or even sequined. Modern updates of the tuxedo style shirt work just as well for women as for men. This goes for the suit too; I like wearing men's trousers with something feminine on top. And a tuxedo jacket looks great over a fitted dress and high heels!”
The insider's pick this holiday season
Sharp shapes, exciting colours and the thrill of sequins are top trends for women this party season, says H&M's head of design, Ann-Sofie Johansson. “For this winter's party season I'd like a fitted bustier dress in a jewel colour like ruby or emerald, teamed with black accessories,” says Ann-Sofie. “New and easy to wear are sequin harem pants that look great with a bright, patterned little sequin jacket. An 80s-inspired little black dress is another option.” It's the accessories that really finish the whole look off. “Wear with high- heeled shoes with gold detailing,” says Ann-Sofie, “and a necklace in metallic and plexi - which is amazing!"
H & M Hennes & Mauritz AB
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