Iconix Brand ties up with Grupo Aviara for Joe Boxer
27 Oct '05
2 min read
"They are thrilled to be able to partner with the Iconix Brand Group in Mexico and plan to maximize the high awareness of JOE BOXER utilizing our vast network and resources. JOE BOXER will become a significant part of our portfolio and we look forward to its launch. There is a large void in Mexico for a brand with the humor and irreverence of Joe Boxer, and Mexico is a market where consumers will enthusiastically embrace this type of iconic brand," said Mauricio Sacal, Chairman & CEO of Grupo Aviara.
Iconix Brand Group Inc is in the business of licensing the CANDIE'S, BONGO, BADGLEY MISCHKA, JOE BOXER, and RAMPAGE names on a variety of apparel, accessories and fashion products. Through its wholly owned subsidiary, Bright Star Footwear, LLC the Company also arranges for the manufacture of private label men's footwear products for mass market and discount retailers.