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M2M Bespoke Fashion Lounge opens in Dubai
Dec '09
Bespoke suit-making, made famous by celebrated and prolific craftsmen on Saville Row in the UK, is virtually an unknown and little understood concept in Dubai. All that is about to change with the opening of M2M, a high end boutique in Jumeirah that employs master craftsmen who deliver 'made to measure' and bespoke suits of the highest quality, that represents the personality and individuality of the discerning customer. The signature store will also showcase a collection of ready to wear ethnic garments designed by acclaimed fashion designers, leather accessories like shoes, belts, bags, wallets and fashion jewellery.

Mr. Kamlesh Ramchandani, CEO, M2M who has over 20 years of experience in the fashion and bespoke tailoring business says, “Dubai is characterised by a huge segment of sophisticated consumers who are uncompromising in their demand for quality and are willing to pay the extra price for perfection. Bespoke suits are at the highest rung of the ladder when it comes to suit-making and we saw a gap that existed in this segment. It takes a highly skilled craftsman to create a bespoke suit that is an embodiment of the individual and feels like a 'second skin' on the body of the wearer. With two generations of experience in this art, M2M provides distinguished customers in Dubai the finest handcrafted suits of life-long quality with a stamp of individuality”.

The boutique located in the upscale Jumeirah area of Dubai is unique in its villa-setting and intimate lounge environment and its interiors reflect the essence of its offerings. The ground level designed in dark earthy colours with plush leather sofas and timeless artefacts is a male bastion dedicated to bespoke tailoring. Customers can sit in a relaxed environment uninhibited by pesky salespeople, browse through the latest fashion magazines and catalogues from the store's library, seek consultation from an in-house stylist and choose a style that flatters the appearance, accentuates good features and disguises the less good. The store stocks a wide array of world class fabrics including designer names like Cerruti, Ermenegildo Zegna and Reda among others. After taking detailed measurements, the master tailor will then handcut and craft an elegant, individual bespoke suit that takes into account size, posture, figuration and shape of the body and reflects the wearer's personna, lifestyle and image that he wants to project. Prices of suits range from AED 1,200 to AED 6,000.

The first level of the store with a bright studio lounge atmosphere showcases an 'off-the-rack' ethnic collection for men and women for occassions like weddings, parties and other festivities. Clothes have been commissioned from leading fashion designers like Gaurav Chhabra, Krishna Mehta, Swapan & Seema, Hemant & Nandita and Jatin Varma. There is also an in-house M2M collection designed by Mrs. Priya Ramchandani.

“With a perfectly central store location in Jumeirah, we expect to do very well and cater to customers from all across the city. Our work and craftsmanship will speak for itself and we are confident of delighting our customers who will extol our virtuosity to relatives, friends and business acquaintances”, concludes Mr. Ramchandani.

The store timing is from 9 a.m. till 10 p.m. throughout the week and from 4 p.m. to 10 p.m. on Fridays.


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