Home / Knowledge / News / Fashion / FIFA 'Event' Collection takes inspiration from South Africa
FIFA 'Event' Collection takes inspiration from South Africa
Dec '09
Total Apparel Group, Inc. announced that the FIFA branded 'Event' collection is one of five lines being launched for the first time in Spring 2010. 'Event' looks to South Africa, the host nation of the 2010 FIFA World Cup for inspiration. The patterns and colors of the range reference the passion and culture of the country's vivid tribal history, recognizing the same values in the world of soccer. The collection comes in a rainbow of hues including royal blue, sport green, red and sun yellow, and the striking graphics resonate with 1990s influence. Fun and energetic, the range includes a selection of stylish hoodies, T-shirts, polo shirts, jackets and tracksuits for men and women.

This season the women's line has been extended to include hooded dresses, micro shorts, street style ¾ length track pants, as well as hoodies, T-shirts and cutout vests. Key pieces of the collection are the asymmetric dress and cropped women's shell jacket, both of which hold the striking angular graphics. The patterns seen throughout 'Event' are based on maps of the countries of Africa and African typography. The men's range includes polo shirts, hoodies, street jackets, shell jackets and various styles of pants.

The clever use of graphics and contemporary silhouettes will be a hit with the young and trend aware, as well as appealing to soccer fans around the world.

The collections embody the authentic heritage and values of FIFA - founded over 100 years ago in Paris - and the unique positioning: a fusion of soccer, fashion and culture, is reflected in the design and production of the all new sports lifestyle apparel and accessories ranges.

The FIFA 'Event' collection joins four other separate collections of apparel – '1904', 'Editions', 'Essentials' and 'Code' – and is expected to be available in more than 100 FIFA Official Stores including an extensive network of FIFA modular spaces in over 12 markets around the world from Spring 2010 onwards.

Total Apparel Group Inc

Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Awen Delaval, Samatoa

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Top executives, Textile industry

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Pierre Wiertz, EDANA

Pierre Wiertz

EDANA, the international association serving the nonwovens and related...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search