Home / Knowledge / News / Fashion / TAF launches brand-exclusive adidas shoe for the Holidays
TAF launches brand-exclusive adidas shoe for the Holidays
09
Dec '09
TAF, previously known as The Athlete's Foot, announced that it is launching a brand-exclusive adidas shoe in two color-ways for the holidays. The newly rebranded TAF continues to focus on addressing the needs of today's lifestyle-oriented consumers. The addition of the new adidas model is an exciting fusion of the two legendary brands in the performance footwear industry.

In support of the product launch, TAF is presenting "The 12 Days of TAF," an exciting online sweepstakes, taking place December 11-22. During the sweepstakes period, customers can visit www.theathletesfoot.com to enter for a chance to win the brand-exclusive shoe. The promotion is supported by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

The special make-up, an adidas Remix that combines both classic and athletic styles, features an insole and two color-ways designed exclusively for the TAF brand. Both styles are fitted with an insole featuring TAF's slogan - "Athlete, Everyday."

Both shoe styles will be available for purchase at select locations while supplies last. Customers can enter for a chance to win a free pair of the exclusive shoe during "The 12 Days of TAF" by registering online at www.theathletesfoot.com. During the sweepstakes, TAF will give away five pairs of the new adidas shoe each day.

"We're excited to offer our brand-exclusive adidas special make-up shoe just in time for the holidays," said Darius Billings, director of retail brand marketing and merchandising, NexCen Franchise Management. "The classically styled footwear was designed to meet not only the fashion needs of our customers, but also offer the perfect blend of performance and lifestyle features."

The Athlete's Foot


Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Manuj Terapanthi, Texaura

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Ajay Ghariwala, Luthra Group

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search