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'FLEXX' – flexible frames to suit your active lifestyle
Dec '09
Titan Eye Plus, India's fastest growing chain of world-class optical stores from Titan Industries Ltd., launch yet another innovative collection 'FLEXX' – a range of flexible frames to suit your active lifestyle.

Titan Eye Plus has always sought to offer consumers differentiated products and FLEXX is the latest offering. With the launch of this collection Titan Eye Plus takes a giant leap in designing ultra comfortable frames.

The new FLEXX collection is created keeping in mind the new generation Indian consumer, who leads a busy and active lifestyle. With a FLEXX frame you can go straight from work to workout without having to worry about your spectacles.

Made of high elastic titanium alloy, the frame is light weight and regains its original shape once it is bent or twisted. FLEXX is designed with a lot of attention to detail in terms of style, design and functionality. These frames provide unparalleled comfort to the user.

Commenting on the launch, Mr. Ravi Kant, COO - Eyewear Division - Titan Industries said, “The FLEXX collection is a continuation of Titan's strategy to target specific segments with customized offerings. There has been constant need for comfortable and light weight frames amongst today's consumers. We are confident that the collection would address the much needed gap in the market”.

A FLEXX frame can be bent at the nose bridge and at the side temples of the frame where the spectacle usually experiences maximum stress from daily usage. These frames truly set a new benchmark in eyewear comfort. The frames go through an intense quality test, for e.g. FLEXX frames have been tested at the nose bridge 500 times to ensure flexibility.

The new FLEXX collection is available in 20 contemporary styles in full rimmed, semi-rimmed and rimless frames in five exciting colors; red, black, blue, brown & grey at Titan Eye Plus outlets across India.

Titan Eye Plus, the third major line of consumer business from Titan Industries Ltd, ventured into the eyewear segment in March 2007. The move was an initiative to re-define the industry and straddle the marketplace with exacting quality standards, unparalleled in India's prescription eyewear industry.

Titan Industries Ltd

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