Home / Knowledge / News / Fashion / Rue La La to serve as exclusive retailer for 'Launch My Line'
Rue La La to serve as exclusive retailer for 'Launch My Line'
10
Dec '09
Rue La La, a recognized leader in the online private sale space, announces that it has formed a strategic partnership with Bravo. Through the partnership Rue La La will serve as the exclusive retailer for the new fashion creative competition series "Launch My Line," which airs Wednesdays at 10 p.m. ET/PT. This is the first integrated broadcast partnership for Rue La La and first private sale, ecommerce partnership for Bravo.

The winning designer of the series, in which ten teams compete to launch a clothing line, will launch a premier collection exclusively on Ruelala.com, through an invitation only, private sale Boutique immediately following the final episode. Rue La La will offer the Bravo audience the opportunity to join its membership via special invitation code, ensuring viewers have the opportunity to purchase the winning collection.

"'Launch My Line' and Bravo are innovating how new and exciting designers are launched," explains Ben Fischman, CEO Rue La La. "Through this partnership, Rue La La is extending the 'Launch My Line' experience by providing viewers with the ability to access and purchase the winning designs immediately after the final show. We are thrilled to be partnering with Bravo and innovating how fashion is brought to market through the integration of media and ecommerce."

Viewers look to Bravo for introduction to emerging fashion trends and design talent and members look to Rue La La for access to the best designs in the world. Through this partnership with Rue La La, the 'Launch My Line' experience is immediately brought to life by allowing viewers direct access to the winning designs within moments of the finale.

"Launch My Line" is produced by Lake Paradise Entertainment for Bravo. Holly M. Wofford ("Survivor," "Shear Genius" and "Supernanny") and Vittoria Cacciatore ("Survivor") serve as executive producers.

GSI Commerce Inc


Must ReadView All

Bangladesh, Sri Lanka may sign FTA soon

Apparel/Garments | On 15th Oct 2018

Bangladesh, Sri Lanka may sign FTA soon

Bangladesh may sign a free trade agreement (FTA) with Sri Lanka as...

China pumps $109 bn into economy amid trade war with US

Textiles | On 15th Oct 2018

China pumps $109 bn into economy amid trade war with US

China has decided to cut the reserve requirement ratios (RRRs) by one ...

Global lingerie market expected to reach $55 bn by 2024

Apparel/Garments | On 15th Oct 2018

Global lingerie market expected to reach $55 bn by 2024

Global lingerie market in 2015 was worth $33 billion and is expected...

Interviews View All

Top executives, Fashion houses, India

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Smita Murarka, Amanté

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Manuj Terapanthi, Texaura

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search