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Leading sports brand debuts Badminton Store
Dec '09
Li Ning Company Limited announces the opening of its LI-NING badminton store in Hong Kong on Cameron Road in Tsim Sha Tsui in the heart of the city's hottest shipping district in a move that further establishes LI-NING as a global sporting brand.

Gracing the store launch in a ribbon-cutting ceremony werea the Guests-of-Honour Mr. Timothy Fok, President of Sports Federation and Olympic Committee of Hong Kong; Mr. Li Furong, the former Deputy Director of General Administration of Sport of China and the veteran Honorable Deputy Chairman of Chinese Badminton Association; Mr. Liu Fengyan, Director of Table-tennis and Badminton Center of General Administration of Sport of China and Vice Chairman of Chinese Badminton Association; Mr. Zhang Zhiyong, Chief Executive Officer and Executive Director of Li Ning Company Limited and Mr. Nicholas Chong, Chief Finacial Officer and Executive Director of Li Ning Company Limited.

Landing a foothold in Hong Kong constitutes an important step of the global expansion of the LI-NING brand. In line with Li Ning's strategy to groom badminton into a pillar sports event of the Group, the Hong Kong store specializes in badminton products targeting the high-end and mid-end of the market, including the Chinese National Team Collection and the CORE Series.

Mr. Zhang Zhiyong, CEO of the Group, said, "LI-NING has destined to become a global brand from the outset and picked Hong Kong as the conduit to connect to consumers from around the world. As a metropolitan city Hong Kong has long been a destination for global brands. Consumers in Hong Kong are well-known for their unrivaled sensitivity to cutting-edge fashion trends and capacity to adapting to foreign trends and cultures. LI-NING is no stranger to consumers in Hong Kong. As such, the Group believes that badminton, a sport event that is very popular in Hong Kong, will be able to help create association between LI-NING as a sports brand and consumers, paving the way for LI-NING to expand into other overseas markets."

Mr. Timothy Fok, President of Sports Federation and Olympic Committee of Hong Kong, said, "The Beijing Olymics 2008 and the Hong Kong East Asian Games 2009, which is about to open, have enhanced the enthusiam of Hong Kong people in sports, making them increasingly adopt sports as part of their daily lives. This enthusiasm helps them strengthen their bodybuilt, polish their willpower, train up their stamina and sharpen their determination. Li Ning has been actively participating in sports events and has been collaborating with many world-class athelets to rewrite records in major sports events over the years. I am confident that Li Ning's expansion into Hong Kong will contribute positively to the Hong Kong sports sector.

Li Ning Company Limited

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